At each of the fall regional trade shows, ABA will present the new “Maximizing Pre-Order Campaigns” education session, where booksellers will learn how to work with publishers to take full advantage of pre-order opportunities.
Outdoor and regional publisher AdventureKEEN is rolling out the second year of its shop local program, which gives indie bookstores a rebate and provides a matching donation to the Book Industry Charitable Foundation.
The nine regional bookseller associations have launched new initiatives and improvements for their 2017 holiday catalogs to increase distribution and bookseller participation and provide wider online access.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.