Online Sales Catalogs to Be Subject of Discussion at BEA
This week, HarperCollins Publishers announced plans to introduce an interactive, online sales catalog that would offer up-to-date title information, including jackets, add-ons, and author interviews, while reducing the publishers' paper output and overall carbon footprint. HarperCollins will preview the catalog at BookExpo America and expects to launch a beta version in six to 12 months.