Andrew Weinstein, vice president and general manager of retail solutions at Ingram Digital
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Daniel Clancy, director of Google Books, offered a keynote presentation at the Winter Institute's Technology Day that provided booksellers with insights into plans for Google Editions, launching later this year, as well as a deeper understanding of the challenges of the e-book marketplace.
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For 90 minutes on Thursday morning at the Winter Institute, booksellers zeroed in on the provocative aspects of consumer demographics and book-buying preferences offered by Jack McKeown, industry consultant and director of New Business Development for Verso Digital, as he reviewed the results of Verso's recent "Survey of Book Buying Behavior."
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Three savvy indie booksellers shared their ideas for using online tools to promote book sales with a packed house at the Fifth Annual Winter Institute education session "Handselling 201: Using the Digital Age to Your Advantage." Panelists Andrew Getman of Politics & Prose, Kelly Justice of Fountain Bookstore, and Pete Mulvihill of Green Apple Books presented real-life examples of how they have boosted sales via their store websites, in-house videos, Twitter campaigns, e-newsletters, and more.
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In less than a week, some 500 indie booksellers will be gathering in San Jose, California, for the kickoff of the American Booksellers Association's Fifth Annual Winter Institute. There's a lot packed into the three-day event, including 30-plus education sessions and roundtables, special events, and networking opportunities. To help you get the most out of your time in San Jose, we've put together some program highlights and timely reminders.
A Few Education Program Highlights
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One of the highlights of next month's Winter Institute will be a panel discussion on the challenges and opportunities presented by digitization that will feature three of the book industry's top executives.
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Daniel Clancy, director of Google Books, will be the keynote lunch speaker at the Winter Institute's Technology Day, on Wednesday, February 3. Clancy, who has given tech talks at a variety of venues, including South by Southwest and Stanford University, will discuss the soon-to-be-launched Google Editions and diversity in the e-book marketplace.
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There are still dozens of booksellers hoping for room reservations at the Winter Institute's sold-out host hotel, the Doubletree San Jose.
If you're registered for Wi5 and no longer plan to attend, or if you no longer need your hotel reservations or are willing to share your room with another bookseller, you're asked to contact ABA now at [email protected] so a waiting bookseller can be accommodated.
For more on ABA's Fifth Annual Winter Institute, sponsored by Ingram, visit BookWeb.org.
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The list of participants in the Winter Institute's popular Author Reception grew by five this week. Joining the Wi5 roster, which was announced by the American Booksellers Association in mid-December, are:
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About ABA
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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