Building B-to-B Sales

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Thursday, January 23, 2014 10:30 AM to 11:45 AM EST

Have you considered business-to-business sales to increase revenue and bring in new customers? Learn from a panel of book industry experts about how to successfully develop relationships and to market and sell to hospitals, medical offices, large corporations, educational institutions, religious organizations, governmental agencies, local businesses, and more.

Deb Lewis, Penguin Random House, Manager B2B Sales (New York, NY); Kris Kleindienst, Left Bank Books (St. Louis, MO); Glen Robbe, Books Inc. (San Francisco, CA)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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