Buying and Merchandising Non-Book

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Monday, April 20, 2015 3:15 PM to 4:15 PM EDT

Vroman’s Bookstore, just steps from the Hilton Pasadena, carries an extensive selection of non-book and gift items for children.  A store tour will follow this off-site session on creating the right balance of sideline product for super-wow displays while keeping in mind your overall aesthetic.  Learn how to find amazing gifts that complement the ambiance of your store or children's department and inspire impulse buys as kids and parents alike are awed by what they won’t find anywhere else.

  • Jesica DeHart, Childrren's Book and Non-Book Buyer at BookPeople of Moscow (Moscow, ID)
  • B.J. Hegedus, Chief Merchandising Designer at Vroman’s Bookstore
  • Alison Keyes, Head Gift and Stationery Buyer at Vroman’s Bookstore
  • Danielle Borsch, Children's Manager at Vroman’s Bookstore (moderator)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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