Buying and Selling: Selling Translated Books

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Friday, June 28, 2019 -
9:15am to 10:15am
Room: 
Monongahela

Hans Christian Andersen’s Fairy Tales, The Little Prince, Pippi Longstocking, Asterix — what do they all have in common? They are all beloved classics that have been translated form the authors’ original languages and have enriched the U.S. children’s book landscape as well as readers of all ages. In this informational session, publishing personnel will share with attendees:

  • An overview of the translation and rights process
  • Why translated books are important
  • How to promote and sell these books to U.S. audiences
  • How books can be used in outreach to schools and community groups
  • How translated books can foster diversity, cultural awareness, and cross-cultural understanding

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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