Buying & Selling: Selling Direct to Schools

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Friday, June 28, 2019 4:00 PM to 5:00 PM EDT

Bookstores that sell direct to schools are an invaluable resource to the local community and have made use of a successful strategy for increasing cash flow and profits. Bookseller panelists who have worked closely with their school districts will share with attendees how they, too, can foster a relationship with school districts and add to their store’s bottom line. In this session, booksellers will learn:

  • Creating teacher wish lists and classroom requests
  • Tips on book fair distribution
  • How to manage in-school author visit orders
  • Best practices for orders
  • How to establish and manage subscription services with schools
  • Best Practices for working with educational publishers
Rebecca Crosswhite, Rediscovered Bookshop (Boise, ID); Kenny Brechner, Devaney, Doak & Garrett (Farmington, ME); Lauren Casey, Second Star to the Right Books (Denver, CO); Hannah DeCamp, Avid Bookshop (Athens, GA)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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