Dear Bookseller,

If you are receiving this email your bookstore is currently signed up to participate in the Kobo ebook program. Please review the email below as in contains important information regarding the Kobo program. If you're not the appropriate person at the store to handle this, please forward it on.

Please see the email below on behalf of Rakuten Kobo regarding important updates about the Rakuten Kobo eBook Program.

I hope this email finds you well. As a valued member and participant of the Kobo eBook Program, we wanted to personally inform you of some important changes taking place in the coming month.

The current Rakuten Kobo Program will be concluding on January 31, 2025. However, we are pleased to announce that we are not ending our relationship with the ABA but rather evolving it. A new, enhanced Kobo Affiliate Program powered by Rakuten Advertising will be offered to all ABA members, enabling you to easily offer your customers an array of digital content options.

Your commitment is instrumental in fostering a vibrant community of independent booksellers and passionate readers. We thank you for your loyalty and look forward to your continued success by offering the best digital reading experience to your customers. Additionally, we are excited to announce that ABA member stores now have the opportunity to sell not only eBooks but also audiobooks, the Kobo Plus subscription service, and the full range of Kobo eReaders and accessories through the affiliate program.

What is the Kobo Affiliate Program powered by Rakuten Advertising?

You can earn commissions by promoting eReaders, accessories, eBooks, audiobooks, and subscription content through affiliate links provided by Rakuten Advertising — helping expand revenue streams while complementing print book sales. The affiliate commission structure is exclusive to ABA members and offers highly competitive rates, ensuring the continuation of strong profit shares.

To help you understand the new Kobo Affiliate Program and how to maximize its benefits, Rakuten Advertising will host a Zoom training session on January 17th from 1:00 p.m. to 2:00 p.m. EST. The session will guide you through the onboarding process. Members will be asked to visit the link below to join the webinar on January 17: https://rakuten.zoom.us/j/6568146726?pwd=bEllNWEwZG1OVW16NXMycTE4Tk85Zz09

Additionally, please see the Step-by-Step Onboarding Guide to help with onboarding.

Questions?

For Rakuten Advertising Platform tech support, please reach out to [email protected]; for any inquiries related to the Kobo Affiliate Program, contact [email protected].

Thank you for your continued support and dedication. We look forward to embarking on this new journey with you.