The E-Commerce Newsletter For Booksellers           April 12, 2018

Live Webinar: How Friendly Is Your Mobile-Friendly Website?
On Thursday, April 19, from 2:00-3:30 PM EDT, IndieCommerce Specialist Chanthee Keokhaw will cover the importance of mobile-friendly websites and tips for creating them. The first half of this live webinar is ideal for anyone selling online; you do not have to be an IndieCommerce store to participate. The second half will cover issues that are more specific to bookstores on the IndieCommerce platform. Sign up today!

Best 30 Minutes of Marketing Tips Ever !
Every other Thursday at 11:00 AM Eastern Time, a group of us get together in a live online video "room" and exchange marketing ideas for 30 minutes. You can sit with your cup of coffee in the back of your store and converse with other booksellers across the U.S. It's a great experience. If you are interested in trying it out, shoot me an email at phil@bookweb.org and I'll send you an invite. Here’s a recent story about our latest "roundtable" discussion.

Is Your Website HTTPS Everywhere?
Starting in July 2018, the Google web browser (Chrome), and likely other web browsers, are going to start displaying warning messages to customers if your entire website is not displaying secure content. We call this “https everywhere."

If your site is not secure by July 2018, your customers are going to get a nasty warning on their screen. This is an extremely bad experience for people who shop online. If the web addresses (URLs) for ALL of the pages on your website are not displaying “https,” we can help you convert your site to “https everywhere.”

Booksellers are encouraged to make an appointment with IndieCommerce staff as soon as possible to make the transition on their sites. Starting May 1, all stores will be automatically switched to https everywhere. However, it is strongly recommended that stores work one-on-one with IndieCommerce before the May 1 deadline to ensure the smoothest transition possible for your site. Make an appointment now. IndieLite users do not need to contact the IndieCommerce team, as IndieLite sites are already secure. 

Questions? Please contact staff@bookweb.org.


Tip of the Week
 We can help with online fraud questions. Sooner or later, you are going to get one of those orders that looks too good to be true. Before you ship it, drop us an email at staff@bookweb.org and we'll be happy to help you evaluate any questionable orders. We have access to sales generated by over 400 online booksellers, and in some cases we can see fraud patterns that might save you from making a major mistake.

Thanks for reading. Feel free to email us with any thoughts, questions, or suggestions.
The IndieCommerce team

For past editions of IndieCommunication, visit this page.

Phillip Davies, IndieCommerce Director
American Booksellers Association | 333 Westchester Avenue | White Plains, NY 10604
Phil@bookweb.org |
914-406-7527 | www.BookWeb.org
 
 
333 Westchester Ave
Suite S202
White Plains, NY 10604
United States


Unsubscribe