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Kobo Newsletter

Vol. 1, no. 2, July 15, 2015

News, Updates and Reminders for Kobo eReading Stores

Device Update: Kobo will not be replenishing the Aura eReader, effective immediately.
Should customers and/or bookstores request another model, please recommend the Glo HD eReader with MSRP of $129.99, which launched in May 2015 in the U.S. All orders can be placed by visiting:*

*Be sure to tell your customers to set up a Kobo account with your store PRIOR to ordering a new device from the Kobo website, so they will be affiliated with your store! They can do that at

Kobo Aura price drop promotion in effect until July 24.
Reporting Deadline is August 5.

Even though Kobo will not be replenishing the Aura, the price promotion continues. The retail price is now only $99.99. Kobo will reimburse stores $38.00 for each unit in stock as of June 24, and sold at the reduced price between June 24 and July 24.

In order to receive your rebate via ACH transfer, please follow the steps below before the reporting deadline on August 5, 2015:

  1. Gather supporting documentation for the quantity on-hand as of 6/24/15. A printout from your POS is best, but if that is not available create a spreadsheet with the following:
    • The name of the item, “Kobo Aura”
    • The quantity on hand as of 6/24/15
    • The name of your store
    • Contact email for your store
  2. Log in to the Kobo Reporting Tool at If you do not remember your login information, please email (Hint- Your username is your affiliate ID).
  3. After logging in, click on the red link "Kobo Aura Price Drop".
  4. Input the quantity and upload your supporting documentation.
  5. Before submitting, please double-check your numbers! Each store can only submit the form once.

Again, the deadline to do all this is August 5.

Reminder: A change in accessories discount code for online ordering.
For all accessory purchases online, please use the following code: ABA_Accessories, which will give you 40% off accessories. The website is:

Content block for your website, thanks to the Kobo merchandising team.

Thanks to the Kobo merch team, which has put together this nice bit of content for booksellers. Use this as inspiration or a straight bit of content for your website.


Traditional wisdom suggests that good things come in three’s. From the Bronte sisters to Destiny's Child, there's something undeniably magical about the number three.
Some authors keep writing past the three-book mark because they feel they have more to explore in their created world. For others, however, the continuation of a series is largely due to untapped reader demand. Whatever the reason, these series additions are often beloved and much talked about.
We thought we’d look at a handful of other trilogies that carried on long after their third installments.

The Divergent Series by Veronica Roth
After the runaway success of Roth’s Divergent trilogy, Roth decided to treat her fans to a little extra, with Four: A Divergent Collection (2014). Serving as prequel to the trilogy, the book is a collection of five short stories, told from Tobias Eaton's (AKA Four) perspective.

The Song of Ice and Fire by George R. R. Martin
Believe it or not, Game of Thrones was almost a whole lot shorter. When GRRM originally began writing the series, he had a trilogy in mind. Thank the Gods (both old and new) that at some point he changed his mind.

The Sleeping Beauty Series by Anne Rice
Written under the pen name of A.N. Roquelaure, Anne Rice’s sensual re-telling of the Sleeping Beauty story became a cult hit (and subject of much controversy for its depiction of both maledom and femdom scenarios) when the trilogy was originally published in the ‘80s. In April of 2015, Rice released Beauty’s Kingdom pushing the series to four.

Cormoran Strike series by Robert Galbraith
JK Rowling, writing as Robert Galbraith, is set to release her third installment in the Cormoran Strike series in 2015. No word yet if she's going to call it a trilogy or a series -- and either way, there's no telling how many more entries there'll be, but we hope there are plenty more stories to come.
More and more, we’re seeing that stories need not be constrained to neat little three part packages. Indeed, this is an especially rich season for lovers of literary trios (and beyond). Which one are you most looking forward to?

That’s it for now; we will have more news soon. Thanks for reading! Please write with questions or comments.

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