The IndieCommerce Newsletter

IndieCommerce One-on-One Sessions in Portland

Booksellers can learn more about IndieCommerce & IndieLite at one-on-one meetings with IndieCommerce specialist Geetha Nathan at the upcoming ABC Children’s Institute in Portland, Oregon. All appointments will be held in the Glisan Room at the Red Lion Hotel on the River – Jantzen Beach. Ci5 attendance is not required. Appointments are currently being accepted for Wednesday, April 5; Thursday, April 6; and Friday, April 7. Walk-ins are also welcome but you are encouraged to sign-up on-site in Glisan.

Email Marketing & the Email Blast

Email marketing is a great way to drive visitors to your website and your store. There are different ways to distribute email to your subscriber list. In this Mail Munch blog post, Chanelle Smith addresses “blasting” vs “segmented” email campaigns. If you are active in email marketing, there are some interesting points to consider.

Even More Google Analytics Tutorials

We’ve done a few online tutorials covering Google Analytics (GA). GA is an amazing tool that can give you some powerful insights into how your website is working. Last week Google sent two Google analytics video tutorials. One is for beginners and...

“...shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.”

The second tutorial covers more advanced features and shows...

“ data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports.”

Thanks for reading. Feel free to email us with any thoughts, questions, or suggestions.
The IndieCommerce team

For past editions of IndieCommunication, visit this page.

Phillip Davies, IndieCommerce Director
American Booksellers Association | 333 Westchester Avenue | White Plains, NY 10604 |
914-406-7527 |
333 Westchester Ave
Suite S202
White Plains, NY 10604
United States