Your Customers Can Reply to Do-Not-Reply
Following our story last week about changing the “From” address in transactional emails to [email protected], several booksellers wrote to us that they were concerned that their customers could not reach them with questions if they used the Do-Not-Reply address. Keep in mind that the “From” address is there just to identify the URL that the email originated from. This lets Internet service providers know that they can safely deliver this email and that it is not spam or originating from some other nefarious email source. This new “From” address will actually help get more of your emails delivered and keep them from ending up in a spam folder.
If a customer replies to the email, the address will automatically change to the email address that your store usually uses to correspond with your customers. This applies to ALL transactional emails generated by your IndieCommerce or IndieLite website.
Please keep in mind that most of your customers who shop online have probably already seen a Do-Not-Reply email address in transactional emails sent to them following a purchase. This has become the default “From” email address used by many websites. Please note that your customers can still reply to these emails and a valid reply address will automatically populate the “To” field for them.
If you have any questions, please contact us at [email protected].
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