The E-Commerce Newsletter For Booksellers           November 1, 2018

Expand Your Understanding Of IndieCommerce
The IndieCommerce Institute is an interactive, classroom-style workshop for users of ABA’s IndieCommerce platform. Attendees can register for either a morning or an afternoon seminar for $59 each, or for both morning and afternoon seminars for $118. Each seminar will include step-by-step instructions for the topics covered. Lunch is included for ABA members who sign up for both sessions.

Does Your IndieCommerce Site Have It's Own Authorize.net Account?Credit cards
IndieCommerce has begun to roll out a new technology from Authorize.net called Accept.js. The upgrade to IndieCommerce sites should be completed by the end of November 2018. Accept.js ensures greater PCI compliance and security for IndieCommerce and IndieLite sites. Sensitive cardholder data, such as the complete credit card number and the card verification value (CVV number), are passed directly to Authorize.net via Accept.js and not stored or “touched” by your website. If your IndieCommerce website has its own Authorize.net account, please email staff@bookweb.org so that we can schedule a time to switch you over to Accept.js.

Co-op Advertising Is The Topic For Upcoming Video RoundtableImage result for digital advertising
American Booksellers Association will present a video roundtable discussion on cooperative advertising on Thursday, November 8, from 11:00 a.m. to 11:30 a.m. EST. All booksellers are invited to participate.

Cooperative advertising (or “co-op”) refers to publisher-defined programs in which the publisher and the bookseller “cooperatively” promote a book or books according to mutual priorities. Co-op promotions can focus on direct purchases, indirect purchases, newsletters, events, and displays.

During the roundtable booksellers will learn how publisher-supplied co-op funds can be used for marketing books. Booksellers will hear from one bookseller about how their store tracks and claims these funds, as well as from another bookseller about the benefits of using a third-party service to track co-op.

The live video meeting is conducted through Zoom.us, and all ABA member booksellers are welcome to participate. E-mail Phil@bookweb.org for an invitation and instructions.


Thanks for reading. Feel free to email us with any thoughts, questions, or suggestions.
The IndieCommerce team

For past editions of IndieCommunication, visit this page.

Phillip Davies, IndieCommerce Director
American Booksellers Association | 333 Westchester Avenue | White Plains, NY 10604
Phil@bookweb.org |
914-406-7527 | www.BookWeb.org
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333 Westchester Ave
Suite S202
White Plains, NY 10604
United States


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