The E-Commerce Newsletter For Booksellers           May 2, 2019

A New Automated Email Newsletter Service For Your Store From IndiecommerceImage result for Bookstore newsletter
One of the most effective ways to drive sales to your website and your bookstore is with email newsletters. As an ABA member whose website is hosted by IndieCommerce / IndieLite, your store qualifies for a free, automated, e-newsletter service we are launching this June.

This free new service will send 5 customized newsletters to your store’s email list.  They will each include your store’s logo and information about your store. The five newsletters will include: two for Summer Reading Groups, two for Winter Reading Groups and one Holiday Gift Guide. The newsletter send schedule is as follows:

Summer Reading Groups: Jun 20, 2019 and Aug 15, 2019
Winter Reading Groups: Nov 14, 2019 and Feb 20, 2020
Holiday Gift Guide: Nov 21, 2019

Each newsletter will contain 20+ reviewed titles.

Over the past year we’ve been testing this new service with 15 online bookshops and have seen great results. Over 110,000 customers have received these emails. Stores reported increased in-store and online sales for the featured titles. You will also have access to online reports tracking customer engagement. Here are two newsletters from stores that participated last year:

IndieCommerce is working with Matchbook Marketing on this project. If you are an IndieCommerce or IndieLite store and would like to take advantage of this new feature, please create your free account anytime before the June 6th 2019 deadline by going to:

Questions? We’re here to help.  Email Gwyn Ridenhour at or contact IndieCommerce support at . We look forward to hearing from you!

Thanks for reading. Feel free to email us with any thoughts, questions, or suggestions.
The IndieCommerce team

For past editions of IndieCommunication, visit this page.

Phillip Davies, IndieCommerce Director
American Booksellers Association | 333 Westchester Avenue | White Plains, NY 10604 |
914-406-7527 |
333 Westchester Ave
Suite S202
White Plains, NY 10604
United States