The E-Commerce Newsletter For Booksellers          September 27, 2019

Consider Event Ticketing Services for Major Events
So you’ve got a major event coming up with an A-list author who has tweeted the event out to her millions of followers. The buzz about this event is off the charts and you are expecting tickets to sell out within minutes of offering them on your IndieCommerce site. This is what is known as a flash sale and has brought some pretty robust websites to their knees.

The IndieCommerce system works very well for 95% of the events hosted by our members, but it is really not designed to manage high-demand flash sales like the one described above. If you feel an upcoming event might become a high-volume flash sale, consider using a third-party ticketing service, such as Eventbrite or a similar event ticketing service. These services are specifically designed to handle ticketing for high volume events. Questions? Email [email protected].

New Shopping Cart Option
With this new shopping cart option, when a customer clicks the “Add to Cart” button, they stay on the page rather than being sent to a shopping cart page.


Meet IndieCommerce Staff at the Fall Regional Shows
NEIBA: October 2–4, Providence, Rhode Island
Sign up for IndieCommerce one-on-one sessions at NEIBA here.

Heartland: October 2–4, Cleveland, Ohio
Sign up for IndieCommerce one-on-one sessions at the Heartland Fall Forum here.

PNBA: October 6–8, Portland, Oregon
Sign up for IndieCommerce one-on-one sessions at PNBA here.

MPIBA: October 10–12, Denver, Colorado
Sign up for IndieCommerce one-on-one sessions at MPIBA here.

NAIBA: October 15–17, Cherry Hill, New Jersey
Sign up for IndieCommerce one-on-one sessions at NAIBA here.

Please note that there will NOT be an IndieCommerce representative at SCIBA this year.


IndieCommerce Institute (ICI) Will Be at Winter Institute
The IndieCommerce Institute at Wi15, to be held Tuesday, January 21, will feature a seminar for IndieLite stores and a separate seminar for IndieCommerce stores. Registration for ICI will open on October 29. Please keep that in mind when hotel reservations open on October 1.

Thanks for reading. Feel free to email us with any thoughts, questions, or suggestions.
The IndieCommerce team

For past editions of IndieCommunication, visit this page.

Phillip Davies, IndieCommerce Director
American Booksellers Association | 333 Westchester Avenue | White Plains, NY 10604
[email protected] |
914-406-7527 |
600 Mamaroneck Ave
Suite 400
Harrison, NY 10528
United States