The E-Commerce Newsletter For Booksellers          October 24, 2019

A Big Welcome to IndieCommerce Specialist Courtney Karecki! Courtney just joined the IndieCommerce team as our newest  IndieCommerce Specialist. She’s currently in training, but will be transitioning into customer support emails and phone calls over the coming weeks as she familiarizes herself with the IndeCommerce system. If you hear from Courtney, be sure to introduce yourself and tell her about your store. 

Boosting the Visibility of Your Website in Google Search It took just 60 days for sales and traffic to increase when two IndieCommerce bookstores applied search engine optimization (SEO) best practices to their websites. We’ve got a video, slides, an instruction booklet and even consultants to help your store achieve similar results.

For those of you who were not able to attend the LIVE Marketing Meetup on "Why SEO Matters to Your Marketing Plan". A copy of the video recording is available in our Education Resources under the Winter Institute 2020 conference along with a copy of the PowerPoint presentation displayed during the session and the mentioned SEO Checklist.

A written recap of the session is available via BTW

The session panelists were Ryan Quinn, ABA (White Plains, NY), Eileen McGervey, One More Page Books (Arlington, VA), Cassie Clemans, Roundabout Books (Bend, OR) and Search Engine Optimization (SEO) Specialists Jordan Brannon, Coalition Technologies (Culver City, CA), and, Cassandra Cross, Coalition Technologies (Culver City, CA).

Coalition Technologies has extended the offer made during the session and will provide a free audit and consultation to attendees similar to the ones that were provided to both participating booksellers and are also available to field questions on most e-commerce platforms, email marketing, PPC, paid social and marketplaces. They can be reached at sales@coalitiontechnologies.com and tell them you are an ABA member.
 

Password Policy Rollout Starts Next Week
As we mentioned in August, the IndieCommerce team has seen a sharp increase in attempted hacking activities directed specifically at store administrator accounts. The consequences of a hacker logging into an administrator account on your IndieCommerce or IndieLite site can be dire. To address this threat, starting February 18, 2020 we will start implementing mandatory password changes and a number of character requirements for all store administrators. Over the next few months, we will be notifying stores that they need to make the required changes to their passwords; all administrators will need to change their password. 

Thanks for reading. Feel free to email us with any thoughts, questions, or suggestions.
The IndieCommerce team

For past editions of IndieCommunication, visit this page.

Phillip Davies, IndieCommerce Director
American Booksellers Association | 333 Westchester Avenue | White Plains, NY 10604
Phil@bookweb.org |
914-406-7527 | www.BookWeb.org
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333 Westchester Ave
Suite S202
White Plains, NY 10604
United States


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