The E-Commerce Newsletter For Booksellers          November 24, 2020

IndieCommerce & Black Friday Through Cyber Monday

Black Friday through Cyber Monday are the busiest online shopping days of the year historically. The current average daily sales volume we’ve been seeing over the past few weeks is projected to more that double this coming Cyber Monday. During this period, and most likely beyond, the number of users and transactions on the IndieCommerce system may far exceed the online traffic we all experienced following the anti racism protest on June 2nd of this year--the highest volume in IndieCommerce history.

To keep up with the coming surge in online traffic and sales through the end of this year, we’ve brought 3 additional servers online over the past week. These are in addition to the servers that we brought online back at the start of the pandemic. This brings our total up to 20 servers. We’ve also made a huge number of software upgrades to help stores accommodate the 904% increase in sales revenue and the 105% increase in customers since the start of the pandemic in the U.S.

We’re monitoring everything 24/7 and our team is working overtime to support the stores. We have experienced two network outages in the last week: one last Wednesday due to an upgrade by our service provider that temporarily disabled the system for 35-minutes, and one around noon EST today. The IndieCommerce team had started to address today’s issue before most stores realized they were offline. The outage lasted 40 minutes. Unfortunately it was not a problem on our end and our service provider is still investigating the cause. 

Thank you to stores who checked the IndieCommerce status page on IndieCommerce during the outage rather than contacting IndieCommerce directly. This allowed our team to focus on the problem. Thanks also to stores like The Ivy Bookshop who responded quickly by posting a note on their social media letting customers know their site was down, then posting shortly thereafter to let them know it was back up.(Thanks also, TIB, for acknowledging our team’s efforts to get things back up as quickly as possible.)

Our projection for sales and traffic over the coming weeks places us in completely uncharted waters. We’ve made considerable hardware and software improvements to our platform over the past 9 months to weather what can only be described as an unprecedented, seismic shift in consumer shopping behavior. 

As we’ve been doing throughout the pandemic, the IndieCommerce team is here for you and we’re going to do everything we can to keep your website up and running through this holiday shopping season.

Thanks for reading. Feel free to email us with any thoughts, questions, or suggestions.
The IndieCommerce team

For past editions of IndieCommunication, visit this page.

Phillip Davies, IndieCommerce Director
American Booksellers Association | 333 Westchester Avenue | White Plains, NY 10604
[email protected] |
914-406-7527 |
600 Mamaroneck Ave
Suite 400
Harrison, NY 10528
United States