Courting the Romance Reader

Thursday, January 25, 2018 -
1:45pm to 2:45pm
Room: 
Mississippi

The romance genre has one of the highest shares of fiction sales in the U.S. market at 23 percent (NPD Book 2016). Now is the time to take a closer look at marketing and selling this dynamic genre. In this session, bookseller and publisher panelists will discuss best practices for developing a successful relationship with the romance reader as well as tips for marketing this genre in a general bookstore.

Pamela Jaffee, HarperCollins Publishers (New York, NY); Heidi Weiland, Sourcebooks, Inc (Naperville, IL); Billie Bloebaum, Third Street Books (McMinnville, OR); Rachel Person, Northshire Bookstore (Saratoga Springs, NY), Moderated by Christine Onorati, WORD Bookstores (Brooklyn, NY/Jersey City, NJ)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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