Creating and Managing Your Store Brand

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Saturday, January 28, 2017 - 10:30am to 11:30am

Creating and committing to your brand reassures your customers, vendors, and others with whom your store does business. It also sets you apart and provides distinction for your store in the local community and among your bookselling and publishing colleagues. STYLEDRetail, a retail consulting firm, and an accomplished bookseller will review and discuss the finer points of creating and managing your store brand.

  • John Evans, DIESEL, A Bookstore (Santa Monica, CA)
  • Nicole Sullivan, BookBar (Denver, CO)
  • Kevin Quinn, Chief Strategist, STYLED RETAIL (Minneapolis, MN)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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