Creating Book Subscription Clubs

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Tuesday, April 21, 2015 11:00 AM to 12:00 PM EDT

When you’re looking to create new revenue streams, prepaid book clubs allow stores the opportunity to offer a new customer service with little or no cost beyond planning and organization. Booksellers already running profitable clubs will discuss how to get started and what resources and tools are available to help. Learn how to price your book club, how to choose titles for a range of tastes while keeping an eye on margins, and how to effectively market to customers with nieces, nephews, and grandchildren living outside your community.

  • Heidi Powell, Politics & Prose (Washington, DC)
  • Ann Seaton, Hicklebee's (San Jose, CA)
  • Joanna Parzakonis, Bookbug (Kalamazoo, MI) (moderator)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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