Creating Compelling In-Store Displays

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Friday, January 24, 2014 10:30 AM to 11:45 AM EST

Creating eye-catching displays that sell books is not always as easy as it seems. With so many day-to-day tasks begging for your attention, it’s easy to let displays become dated and stale. Come to this session to hear about (and see) some creative and easy ways to display products that can not only make customers stop and look, but also buy.

Arielle Eckstut and Joann Eckstut,The Secret Language of Color, Black Dog & Leventhal Publishers; Jonah Zimiles, [words] Bookstore (Maplewood, NJ)

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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