Creating a Strategic Plan for Your Store Part 2: Developing a Marketing Strategy

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Wednesday, March 23, 2022 3:00 PM EDT
Wednesday, March 23, 2022 4:00 PM EDT

Marketing strategy refers to a business’ overall plan for reaching prospective consumers and turning them into customers of your products or services. Building on the elements learned in the previous Creating A Strategic Plan for Your Store, we will help you learn how to identify your ideal target market and the appropriate marketing mix to drive growth.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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