Creating a Strategic Plan for Your Store Part 3: Branding & Promotion

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Date: 
Monday, April 4, 2022 3:00 PM EDT
End: 
Monday, April 4, 2022 4:00 PM EDT

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Building on the marketing strategy developed in the previous session, we will discuss how active brand management takes a valuable asset that may be largely underused and turns it into a powerful competitive advantage.

Handout: 
PDF icon Branding Shared Slides pdf
PDF icon Branding Brainstorm pdf

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