Creating a Strategic Plan for Your Store Part 3: Branding & Promotion

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Monday, April 4, 2022 3:00 PM EDT
Monday, April 4, 2022 4:00 PM EDT

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Building on the marketing strategy developed in the previous session, we will discuss how active brand management takes a valuable asset that may be largely underused and turns it into a powerful competitive advantage.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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