Dazzling In-Store Displays

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Friday, January 25, 2019 1:45 PM to 2:45 PM EST
27 Lower West ACC
Picuris/Sandia/Santa Ana

You only have a few seconds to attract—and hold—a customer’s attention, so it’s critical that you get it right if you want to turn a browser into a buyer. From the whimsical to the thought-provoking, store displays done right tell a story that taps into a customer’s needs—needs for entertainment, introspection, fantasy, connection, and more. Booksellers who are skilled at telling stories through engaging displays will present tips and visuals on how to make an eye-catching in-store displays that turn browsers into buyers.

Tess Coats, Spur Line Supply Co. (Albuquerque, NM); Luisa Smith, Book Passage (Corte Madera, CA); Katie McGinley, Wild Rumpus (Minneapolis, MN); Meg Smith, ABA (White Plains, NY)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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