Merch., Sales, & Marketing

Press Kit Webinar - Easy Press Kit Checklist

Handout:

Handselling Instructional Videos

Exploring New Markets

Tattered Cover History

Handout:

An Organizing Principle for the Online Booklover

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Self-Publishing Kirkus for Writers

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Self-Publishing Kirkus for Booksellers

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Geno Church - Passion Conversation Presentation

Geno Church - Passion Conversation White Paper

Publ Killer Events (Community Bookstore2)

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Publ Killer Events (Community Bookstore)

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Gifts 101 (Partners Village)

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Gifts 101 (Malaprop's)

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Creating Compelling In-Store Displays

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Advanced Learning Session - Shark Tank

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Indies First Storytime Day Letter from Kate DiCamillo

Core Curriculm

Marketing 201

Non-Traditional Events

PR on a Budget

Crisis Control PR

Handout:

Store Tour (UT) King's English

Customer Loyalty

Consumer Behavior

Customer Survey (CA)

Store Tour (UT) Sam Weller

Press Kit

Website ideas

Book Club Resources

Handselling

Handout:

Multimedia Marketing for Store

Increasing Sales

Children's Events

Local Partnerships

Book Club Ideas

Video Lab

Authorless Events

Marketing Best Tips

Sexy Nonfiction

Customer Service - Survey Option Guide

Event Budget

Customer Survey - Sample Letter

PR Plan

Staff Training

WOM Marketing

Customer Surveys: Why & How

Blockbuster Events

Killer Events

Email Newsletters

Killer Events Checklist

Promote with Localism

Handselling

Social Media and PR

Handselling Children's

Handselling Checklist

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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