Merch., Sales, & Marketing

Press Kit Webinar - Easy Press Kit Checklist

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Handselling Instructional Videos

Exploring New Markets

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Tattered Cover History

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An Organizing Principle for the Online Booklover

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Self-Publishing Kirkus for Writers

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Self-Publishing Kirkus for Booksellers

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Geno Church - Passion Conversation Presentation

Geno Church - Passion Conversation White Paper

Publ Killer Events (Community Bookstore2)

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Publ Killer Events (Community Bookstore)

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Gifts 101 (Partners Village)

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Gifts 101 (Malaprop's)

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Creating Compelling In-Store Displays

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Advanced Learning Session - Shark Tank

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Indies First Storytime Day Letter from Kate DiCamillo

Core Curriculm

Marketing 201

Non-Traditional Events

PR on a Budget

Crisis Control PR

Handout:

WOM Marketing

Book Club Resources

Store Tour (UT) Sam Weller

Book Club Ideas

Press Kit

Marketing Best Tips

Customer Survey (CA)

Email Newsletters

Event Budget

Handselling Children's

Website ideas

Customer Survey - How To

Handselling

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Customer Survey - Sample Letter

PR Plan

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Customer Service - Survey Option Guide

Increasing Sales

Staff Training

Local Partnerships

Killer Events

Sexy Nonfiction

Killer Events Checklist

Blockbuster Events

Social Media and PR

Handselling

Promote with Localism

Customer Loyalty

Store Tour (UT) King's English

Children's Events

Multimedia Marketing for Store

Authorless Events

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Consumer Behavior

Video Lab

Handselling Checklist

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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