Merch., Sales, & Marketing

Press Kit Webinar - Easy Press Kit Checklist

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Handselling Instructional Videos

Exploring New Markets

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Tattered Cover History

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An Organizing Principle for the Online Booklover

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Self-Publishing Kirkus for Writers

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Self-Publishing Kirkus for Booksellers

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Geno Church - Passion Conversation Presentation

Geno Church - Passion Conversation White Paper

Publ Killer Events (Community Bookstore2)

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Publ Killer Events (Community Bookstore)

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Gifts 101 (Partners Village)

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Gifts 101 (Malaprop's)

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Creating Compelling In-Store Displays

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Advanced Learning Session - Shark Tank

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Indies First Storytime Day Letter from Kate DiCamillo

Core Curriculm

Marketing 201

Non-Traditional Events

PR on a Budget

Crisis Control PR

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Customer Loyalty

Handselling

Promote with Localism

Store Tour (UT) King's English

Children's Events

Authorless Events

Banner:
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Multimedia Marketing for Store

Video Lab

Consumer Behavior

Book Club Resources

WOM Marketing

Book Club Ideas

Store Tour (UT) Sam Weller

Marketing Best Tips

Press Kit

Email Newsletters

Customer Survey (CA)

Handselling Children's

Event Budget

Customer Survey - How To

Website ideas

Customer Survey - Sample Letter

Handselling

Handout:

Customer Service - Survey Option Guide

PR Plan

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Staff Training

Increasing Sales

Killer Events

Local Partnerships

Killer Events Checklist

Sexy Nonfiction

Social Media and PR

Blockbuster Events

Handselling Checklist

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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