The Economics of Publishing

In this detailed financial session, publishers will walk booksellers through the Profit and Loss statement of a new trade title and the financial realities of publishing, while delineating the many factors that affect both the bookstore channel and consumers. Important P&L line items such as suggested retail price, production costs, marketing, and returns will be discussed, as will broader themes that impact the day-to-day cost of publishing.

• George Gibson, Publishing Director, Bloomsbury USA (New York, NY)
• Matty Goldberg, President of Publishing and Client Sales Development, Perseus Book Group (New York, NY)
• Kirsty Melville, President and Publisher, Andrews McMeel Universal (Kansas City, MO)
• Steven Pace, Sales Director, Workman Publishing (New York, NY)
• Joy Dallanegra-Sanger, ABA (White Plains, NY) (Moderator)