The Economics of Publishing

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Sunday, January 24, 2016 4:30 PM to 5:45 PM EST

In this detailed financial session, publishers will walk booksellers through the Profit and Loss statement of a new trade title and the financial realities of publishing, while delineating the many factors that affect both the bookstore channel and consumers. Important P&L line items such as suggested retail price, production costs, marketing, and returns will be discussed, as will broader themes that impact the day-to-day cost of publishing.

  • George Gibson, Publishing Director, Bloomsbury USA (New York, NY)
  • Matty Goldberg, President of Publishing and Client Sales Development, Perseus Book Group (New York, NY)
  • Kirsty Melville, President and Publisher, Andrews McMeel Universal (Kansas City, MO)
  • Steven Pace, Sales Director, Workman Publishing (New York, NY)
  • Joy Dallanegra-Sanger, ABA (White Plains, NY) (Moderator)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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