Opening Keynote: How to Imagine the Future of Bookselling

Opening Keynote: How to Imagine the Future of Bookselling (March 8, 2022)

Post-COVID-19, how do we start planning for the future? Especially when it feels impossible to predict what the world will be like next week, let alone next year or in the next decade. And how do we find a way to face that future with optimism? Join future forecaster, New York Times bestselling author, and designer of alternate reality games, Jane McGonigal, as she discusses her new book, Imaginable: How to See the Future Coming and Feel Ready for Anything—Even Things that Seem Impossible Today. McGonigal draws on the latest scientific research in psychology and neuroscience, as well as gaming strategies, to show us how to train our brains to imagine the unimaginable and to offer us new tools to help us recover our confidence, creativity, and hope. McGonigal’s work designing future simulations of world problems like climate-change weather events, helps participants imagine and prepare for the world's future. McGonigal joins us today to help us start imagining and preparing for the future of bookselling.

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Opening Keynote: How to Imagine the Future of Bookselling

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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