Creating a Strategic Plan for Your Store Part 2: Developing a Marketing Strategy

Creating a Strategic Plan for Your Store Part 2: Developing a Marketing Strategy (March 23, 2022)

Marketing strategy refers to a business’ overall plan for reaching prospective consumers and turning them into customers of your products or services. We will help you learn how to identify your ideal target market and the appropriate marketing mix to drive growth. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.

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Creating a Strategic Plan for Your Store Part 2: Developing a Marketing Strategy
Creating a Strategic Plan for Your Store Part 2: Developing a Marketing Strategy (March 23, 2022)

Marketing strategy refers to a business’ overall plan for reaching prospective consumers and turning them into customers of your products or services. We will help you learn how to identify your ideal target market and the appropriate marketing mix to drive growth. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.

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Creating a Strategic Plan for Your Store Part 2: Developing a Marketing Strategy

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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