Creating a Strategic Plan for Your Store Part 3: Branding & Promotion

Creating a Strategic Plan for Your Store Part 3: Branding & Promotion (April 4, 2022)

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. We will discuss how active brand management takes a valuable asset that may be largely underused and turns it into a powerful competitive advantage. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.

Creating a Strategic Plan for Your Store Part 3: Branding & Promotion
Creating a Strategic Plan for Your Store Part 3: Branding & Promotion (April 4, 2022)

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. We will discuss how active brand management takes a valuable asset that may be largely underused and turns it into a powerful competitive advantage. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.

Watch video from this event.
Creating a Strategic Plan for Your Store Part 3: Branding & Promotion

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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