During this session you will hear from several booksellers on how they market offsite events and how they work as a tool to bring customers back to their stores.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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 Chat Copy | 3.83 KB |
| Transcript | 60.16 KB |
During this session you will hear from several booksellers on how they market offsite events and how they work as a tool to bring customers back to their stores.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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