Best Practices for Pre-Order Campaigns (June 7, 2023)
Pre-order campaigns get readers excited for the books YOU'RE excited about and if you’re just starting out, this session is for you. Booksellers will learn about the nuts and bolts of pre-order campaigns including best practices for marketing to customers, what a successful campaign can look like for your business, how pre-order sales can uplift underrepresented voices and genres, and also the importance of reporting pre-order sales.
Christine Bollow, Loyalty Bookstores - Silver Spring, MD
Jessica Palacios, Once Upon A Time Bookstore - Glendale, CA
Joy Preble, Brazos Bookstore - Houston, TX
Jess Stauffer, American Booksellers Association - White Plains, NY
Best Practices for Pre-Order Campaigns

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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