ABC Presents: Successfully Merchandising and Selling Graphic Novels

ABC Presents: Successfully Merchandising and Selling Graphic Novels (January 28, 2017)

With graphic novels rapidly expanding as a category and continuing to mature as an art form, stores may struggle to determine which books to carry and how to display them, as well as how to handle resistance from skeptical parents and educators. Panelists will discuss these issues and more, from essential title lists to successful handselling and the value of graphic novels in fostering reading.

  • Michael Bender, Community Bookstore (Brooklyn, NY)
  • Heather Hebert, Children's Book World (Haverford, PA)
  • Marika McCoola, Porter Square Books (Cambridge, MA)
  • Michael Link, Joseph-Beth Booksellers (Cincinnati, OH) (Moderator)
     
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PDF icon ABC Graphic Novel Bookseller Favorites List (PDF)251.39 KB
PDF icon ABC Graphic Novels Bookseller Favorites (PDF)772.77 KB
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ABC Presents Successfully Merchandising and Selling Graphic Novels

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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