Top 10 Things to Know About: Leveraging Customer and Sales Data

Top 10 Things to Know About: Leveraging Customer and Sales Data (October 1, 2020)

You’ve probably heard the phrase “data is king” many times, and it isn’t going anywhere. Knowing how to collect and use your customer and sales data is key to successful marketing and better customer engagement. Jordan Brannon and Cassandra Cross of Coalition Technologies, a Los Angeles-based digital marketing agency, will introduce some key elements of maximizing the value of the data your business captures, and ABA’s Ryan Quinn will present the top 10 tips and notes from indie bookstores.

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Top 10 Things to Know About: Leveraging Customer and Sales Data
Top 10 Things to Know About: Leveraging Customer and Sales Data (October 1, 2020)

You’ve probably heard the phrase “data is king” many times, and it isn’t going anywhere. Knowing how to collect and use your customer and sales data is key to successful marketing and better customer engagement. Jordan Brannon and Cassandra Cross of Coalition Technologies, a Los Angeles-based digital marketing agency, will introduce some key elements of maximizing the value of the data your business captures, and ABA’s Ryan Quinn will present the top 10 tips and notes from indie bookstores.

Tags:
Top 10 Things to Know About: Leveraging Customer and Sales Data

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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