In this session, ABA CEO Allison Hill and COO Joy Dallanegra-Sanger discuss ABA's Fall Marketing Campaigns including the “October Is the New December” materials as well as the #BoxedOut campaign coordinated with DCX advertising.
In this session, ABA CEO Allison Hill and COO Joy Dallanegra-Sanger discuss ABA's Fall Marketing Campaigns including the “October Is the New December” materials as well as the #BoxedOut campaign coordinated with DCX advertising.
| Attachment | Size |
|---|---|
 Chat Copy | 4.5 KB |
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
PRESS INQUIRIES: [email protected]
INDIECOMMERCE: [email protected]
ALL OTHER INQUIRIES: [email protected]
Copyright 2024 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement
