Education Resources

Top 10 Things to Know About: ABA’s Fall Marketing Campaigns (October 8, 2020)

In this session, ABA CEO Allison Hill and COO Joy Dallanegra-Sanger discuss ABA's Fall Marketing Campaigns including the “October Is the New December” materials as well as the #BoxedOut campaign coordinated with DCX advertising.

Tags:
Watch video from this event.
Top 10 Things to Know About: ABA’s Fall Marketing Campaigns
Top 10 Things to Know About: ABA’s Fall Marketing Campaigns (October 8, 2020)

In this session, ABA CEO Allison Hill and COO Joy Dallanegra-Sanger discuss ABA's Fall Marketing Campaigns including the “October Is the New December” materials as well as the #BoxedOut campaign coordinated with DCX advertising.

AttachmentSize
Plain text icon Chat Copy4.5 KB
Tags:
Top 10 Things to Know About: ABA’s Fall Marketing Campaigns

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS CONTACTS

Dan Cullen, dan@bookweb.org
Allison Hill, allisonhill@bookweb.org

 

 

Copyright 2019 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement