37 results. Results may be paginated. Select one or more topics and filter by tag, format, or conference to focus results. Some resources are visible only to logged-in, ABA bookseller members.

Children's Concierge & Subscription Services

Recorded June 7, 2023 for Children's Institute 2023
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What is a concierge program, and how does it differ from a subscription box? In this panel, booksellers with experience running concierge programs and subscription boxes will answer these questions, give examples of different types of services, and show you how to create an inclusive, one-of-a-kind boutique experience for customers, no matter the size of your store. 
 
Speakers:
Lauren Savage, The Reading Bug - San Carlos, CA
Avery Shelburne, Fabled Bookshop and Cafe - Waco, TX
Jaya Anderson, Red Balloon Bookshop - Saint Paul, MN
Beth Shapiro, Skylark Bookshop - Columbia, MO
 
Topics:
  • Buying & Inventory Management
Tags:
  • Children's Bookselling
Recorded June 7, 2023 for Children's Institute 2023
What is a concierge program, and how does it differ from a subscription box? In this panel, booksellers with experience running concierge programs and subscription boxes will answer these questions, give examples of different types of services, and show you how to create an inclusive, one-of-a-kind boutique experience for customers, no matter the size of your store. 
 
Speakers:
Lauren Savage, The Reading Bug - San Carlos, CA
Avery Shelburne, Fabled Bookshop and Cafe - Waco, TX
Jaya Anderson, Red Balloon Bookshop - Saint Paul, MN
Beth Shapiro, Skylark Bookshop - Columbia, MO
 
AttachmentSize
PDF icon 3PM Children's Concierge & Subscription Services.pdf284.14 KB
Topics:
  • Buying & Inventory Management
Tags:
  • Children's Bookselling

Not Just for Kids: Book Fairs for Adults

Recorded June 7, 2023 for Children's Institute 2023
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Flip your children's book fair on its head and turn it into a book fair for grown-ups. This session will delve into how to curate and purchase your book selection based on your customer demographic and site location, merchandizing an offsite location, nonbook items to carry, and any special permits needed to serve food and drinks at an offsite location. 
 
Speakers:
Nicole Menzel, Bound to Happen Books - Stevens Point, WI
Claire Bone, Wild Sisters Book Company - Sacramento, CA
Kassie King, The Novel Neighbor - Webster Groves, MO
 
Topics:
  • Buying & Inventory Management
Tags:
  • 101
Recorded June 7, 2023 for Children's Institute 2023
Flip your children's book fair on its head and turn it into a book fair for grown-ups. This session will delve into how to curate and purchase your book selection based on your customer demographic and site location, merchandizing an offsite location, nonbook items to carry, and any special permits needed to serve food and drinks at an offsite location. 
 
Speakers:
Nicole Menzel, Bound to Happen Books - Stevens Point, WI
Claire Bone, Wild Sisters Book Company - Sacramento, CA
Kassie King, The Novel Neighbor - Webster Groves, MO
 
AttachmentSize
PDF icon 3PM Not Just for Kids_ Book Fairs for Adults.pdf703.69 KB
Topics:
  • Buying & Inventory Management
Tags:
  • 101

Managing Manga for Tweens & Teens

Recorded June 7, 2023 for Children's Institute 2023

Purchasing manga for the bookstore can quickly take over a buyer's brain space, not to mention figuring out where to shelve it and how to display it. This bookseller-led panel will give attendees foundational plans for researching what's hot as well as best practices for marketing, shelving, and selling manga to the 12-and-up crowd.

 

Speakers

Cori Theroux, The Green Dragon Bookstore - Fort Dodge, IA

Danielle Pernell, King's Books - Tacoma, WA

 

AttachmentSize
PDF icon 3PM Managing Manga for Tweens & Teens.pdf373.36 KB
Topics:
  • Bookselling Essentials
Tags:
  • Children's Bookselling

Utilizing E-Commerce for Book Fairs and Community Fundraisers

Recorded June 7, 2023 for Children's Institute 2023
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Book fairs and fundraisers hosted on your store's website or on Bookshop.org are a great way to partner with your community. In this session, we’ll look at examples from stores utilizing ABA’s IndieCommerce platform and Bookshop.org and share how you can get started planning your own virtual book fairs and fundraisers almost right away.
 
Speakers:
Sarah High, Bookshop.org - Brooklyn, NY
Daron Mueller, American Booksellers Association - White Plains, NY
Phillip Davies, American Booksellers Association - White Plains, NY
 
Topics:
  • Web & eCommerce
Tags:
  • Technology
Recorded June 7, 2023 for Children's Institute 2023
Book fairs and fundraisers hosted on your store's website or on Bookshop.org are a great way to partner with your community. In this session, we’ll look at examples from stores utilizing ABA’s IndieCommerce platform and Bookshop.org and share how you can get started planning your own virtual book fairs and fundraisers almost right away.
 
Speakers:
Sarah High, Bookshop.org - Brooklyn, NY
Daron Mueller, American Booksellers Association - White Plains, NY
Phillip Davies, American Booksellers Association - White Plains, NY
 
AttachmentSize
PDF icon 11AM Ulitizing E-Commerce for Book Fairs and Community Fundraisers.pdf4.61 MB
Topics:
  • Web & eCommerce
Tags:
  • Technology

A Child's Freedom to Read

Recorded June 7, 2023 for Children's Institute 2023
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Prolific and debut authors are landing on banned books lists across school districts and in statewide book bans. Bookstores may soon become the only place where children have freedom of choice when it comes to reading. A panel of children's librarians and booksellers will discuss the current state of banned books, how this affects the book industry, and what bookstores can do to support children's freedom to read, particularly in places where that access is being limited.
 
Speakers:
Laura DeLaney, Rediscovered Books - Boise, ID
Lance McGrath, The College of Idaho - CALDWELL, ID
Hannah Reimer, University School of Milwaukee - River Hills, WI
Jake Bowen, Oak Creek Public Library - Oak Creek, WI
 
Topics:
  • Advocacy & Civic Engagement
Tags:
  • 101
Recorded June 7, 2023 for Children's Institute 2023
Prolific and debut authors are landing on banned books lists across school districts and in statewide book bans. Bookstores may soon become the only place where children have freedom of choice when it comes to reading. A panel of children's librarians and booksellers will discuss the current state of banned books, how this affects the book industry, and what bookstores can do to support children's freedom to read, particularly in places where that access is being limited.
 
Speakers:
Laura DeLaney, Rediscovered Books - Boise, ID
Lance McGrath, The College of Idaho - CALDWELL, ID
Hannah Reimer, University School of Milwaukee - River Hills, WI
Jake Bowen, Oak Creek Public Library - Oak Creek, WI
 
AttachmentSize
PDF icon 11AM A Child's Freedom to Read.pdf949.33 KB
Topics:
  • Advocacy & Civic Engagement
Tags:
  • 101

Youth Book Clubs

Recorded June 7, 2023 for Children's Institute 2023

A book club for young people engages them with reading and can make them feel like a part of your store's community. It's also a great way to do some covert market research! In this session, booksellers will share details of their middle-grade book clubs, illustrate how they create a positive community for middle-grade readers (including those who are English language learners or who have exceptionalities), and help you more effectively capture and grow this reading demographic.

 

AttachmentSize
PDF icon 11AM Youth Book Clubs.pdf874.62 KB
Topics:
  • Bookselling Essentials
Tags:
  • Children's Bookselling

Featured Talk with Jonathan Hamilt: Fighting for Queer Stories and Seeds of Change

Recorded June 7, 2023 for Children's Institute 2023
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In a world struggling with issues of acceptance and tolerance, Jonathan Hamilt, Executive Director of Drag Story Hour, shares the necessity of LGBTQAI+ family programming. He explores how the powerful art-form of drag teaches young humans about inclusivity, celebrating diversity, the vital freedom of self-expression, and the role bookstores play in building compassionate communities where there is room for everybody’s story on the shelf.
 
Speaker:
Jonathan Hamilt, Drag Story Hour - New York, NY
 
Topics:
  • Diversity & Inclusion
Tags:
  • 101

Best Practices for Pre-Order Campaigns

Recorded June 7, 2023 for Children's Institute 2023
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Pre-order campaigns get readers excited for the books YOU'RE excited about and if you’re just starting out, this session is for you. Booksellers will learn about the nuts and bolts of pre-order campaigns including best practices for marketing to customers, what a successful campaign can look like for your business, how pre-order sales can uplift underrepresented voices and genres, and also the importance of reporting pre-order sales.
 
Speakers:
Christine Bollow, Loyalty Bookstores - Silver Spring, MD
Jessica Palacios, Once Upon A Time Bookstore - Glendale, CA
Joy Preble, Brazos Bookstore - Houston, TX
Jess Stauffer, American Booksellers Association - White Plains, NY
 
Topics:
  • Buying & Inventory Management
Tags:
  • 101

Averting the Adult Gaze in YA Literature

Recorded June 7, 2023 for Children's Institute 2023
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These days, adults are devouring young adult literature, and more and more YA stories feature teens but in more adult situations. In this panel, booksellers come together to discuss the shift in YA, which genres and tropes actually interest young people, how to make connections with young people in the community in order to better curate your selection, and more strategies for de-centering the adult in "young adult." 
 
Speakers:
Nicole Brinkley, Oblong Books - Rhinebeck, NY
Cathy Berner, Blue Willow Bookshop - Houston, TX
Stephanie Appell, Freelance Book Reviewer - Grosse Pointe, MI
Eric Smith, PS Literary - Philadelphia, PA
 
Topics:
  • Bookselling Essentials
Tags:
  • 101

Keynote with Nikki Grimes & Brian Pinkney: Tough Topics for Tender Readers

Recorded June 7, 2023 for Children's Institute 2023
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Nikki Grimes and Brian Pinkney know that not every child can take a walk in the woods to soothe the soul after experiencing a devastating loss, but all children can pick up a book that speaks directly to such hurt, or read a story that reminds them they are not alone—provided someone has crafted such a story especially for them. These award-winning creators share how they tackle tough topics for the youngest readers, and why it's so important to do so.
 
Speakers:
Nikki Grimes, Holiday House - New York, NY
Brian Pinkney, Holiday House - New York, NY
Kathy Burnette, Brain Lair Books - South Bend, IN
 
Topics:
  • Bookselling Essentials
Tags:
  • Children's Bookselling

Featured Talk with Dr. Adia Harvey Wingfield: Gray Areas

Recorded June 6, 2023 for Children's Institute 2023
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Many industries now stress the importance of racial diversity, but the numbers do not show much progress. In the book industry specifically, Black workers are underrepresented as store owners, may be assigned to positions in the back rather than front of the store, and may observe that titles by Black authors receive less recognition, promotion, and visibility from booksellers. In this session, Adia Wingfield presents data from her forthcoming book Gray Areas to explain how and why these processes persist. Blending interview, survey, and statistical data, Wingfield shows how the everyday, taken-for-granted aspects of work can preclude booksellers from increasing racial diversity, and delivers evidence-based suggestions for how to change this outcome.
 
Speaker:
Dr. Adia Harvey Wingfield, Washington University in St. Louis - St. Louis, MO
 
Topics:
  • Diversity & Inclusion
Tags:
  • Owners and Managers
Recorded June 6, 2023 for Children's Institute 2023
Many industries now stress the importance of racial diversity, but the numbers do not show much progress. In the book industry specifically, Black workers are underrepresented as store owners, may be assigned to positions in the back rather than front of the store, and may observe that titles by Black authors receive less recognition, promotion, and visibility from booksellers. In this session, Adia Wingfield presents data from her forthcoming book Gray Areas to explain how and why these processes persist. Blending interview, survey, and statistical data, Wingfield shows how the everyday, taken-for-granted aspects of work can preclude booksellers from increasing racial diversity, and delivers evidence-based suggestions for how to change this outcome.
 
Speaker:
Dr. Adia Harvey Wingfield, Washington University in St. Louis - St. Louis, MO
 
AttachmentSize
PDF icon 4 PM Featured Talk with Dr. Adia Harvey Wingfield_ Gray Areas.pdf454.68 KB
Topics:
  • Diversity & Inclusion
Tags:
  • Owners and Managers

Understanding Children’s Social-Emotional Development

Recorded June 6, 2023 for Children's Institute 2023
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Social-emotional development refers to a series of critical developmental processes encompassing a child’s ability to express and manage their emotions and form meaningful relationships with peers and adults. Children need support from the adults in their lives in order to facilitate healthy social-emotional development. With an understanding of social-emotional development, booksellers can better understand young customers and create a supportive and inclusive environment. In this session, Dr. Marietta Collins, a child psychologist and children’s author, will explain the stages of a child’s social and emotional development, how traumas and other adverse experiences can disrupt development, and how adults who work with children can help facilitate their growth even through brief supportive interactions.
 
Speaker:
Dr. Marietta Collins, American Psychological Association - Washington, DC
 
Topics:
  • Bookselling Essentials
Tags:
  • Children's Bookselling
Recorded June 6, 2023 for Children's Institute 2023
Social-emotional development refers to a series of critical developmental processes encompassing a child’s ability to express and manage their emotions and form meaningful relationships with peers and adults. Children need support from the adults in their lives in order to facilitate healthy social-emotional development. With an understanding of social-emotional development, booksellers can better understand young customers and create a supportive and inclusive environment. In this session, Dr. Marietta Collins, a child psychologist and children’s author, will explain the stages of a child’s social and emotional development, how traumas and other adverse experiences can disrupt development, and how adults who work with children can help facilitate their growth even through brief supportive interactions.
 
Speaker:
Dr. Marietta Collins, American Psychological Association - Washington, DC
 
AttachmentSize
PDF icon 2PM Understanding Children's Social and Emotional Development.pptx.pdf3.93 MB
Topics:
  • Bookselling Essentials
Tags:
  • Children's Bookselling

Small but Mighty: Creating a Financially Sustainable Business at Any Size

Recorded June 6, 2023 for Children's Institute 2023
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Small bookstores (less than 1000 square feet of selling space) have a lot to share with larger bookstores about financial sustainability. This bookseller-led panel will present innovative ideas for how to manage budgeting, buying, displaying, selling, and returns to keep your store financially stable, no matter the size.
 
Speakers:
Kathy Burnette, Brain Lair Books - South Bend, IN
Heather Hebert, Children's Book World - Haverford, PA
PK Sindwani, American Booksellers Association - White Plains, NY
 
Topics:
  • Operations & Personnel Management
Tags:
  • Owners and Managers
Recorded June 6, 2023 for Children's Institute 2023
Small bookstores (less than 1000 square feet of selling space) have a lot to share with larger bookstores about financial sustainability. This bookseller-led panel will present innovative ideas for how to manage budgeting, buying, displaying, selling, and returns to keep your store financially stable, no matter the size.
 
Speakers:
Kathy Burnette, Brain Lair Books - South Bend, IN
Heather Hebert, Children's Book World - Haverford, PA
PK Sindwani, American Booksellers Association - White Plains, NY
 
AttachmentSize
PDF icon 2PM Small but Mighty.pdf295.58 KB
Topics:
  • Operations & Personnel Management
Tags:
  • Owners and Managers

Frontlist Discovery of Debuting BIPOC & Queer Authors

Recorded June 6, 2023 for Children's Institute 2023
Booksellers know it's important to create a space where readers can find stories with characters that represent their experiences, but how does one do that if some authors aren't receiving the same buzz as other authors with high sales records? How can bookstores market and support debuting LGBTQIA2S+, Black, Indigenous, Latinx, Asian American, and Pacific Islander authors so that everyone can read their stories? In this session, a panel of booksellers will discuss these questions and share how curating a diverse selection of books impacts their community and businesses.

 
Speakers
Revati Kilaparti, Old Firehouse Books - Fort Collins, CO
Rebecca Crosswhite, Rediscovered Books - Boise, ID
Sydne Conant, A Room of One's Own Bookstore - Madison, WI
Cortney Yee, Changing Hands Bookstore - Tempe, AZ
Topics:
  • Bookselling Essentials
Tags:
  • 101

Booksellers Present: Indies Introduce Authors

Recorded June 6, 2023 for Children's Institute 2023
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The Indies Introduce program is about what independent booksellers do best: discovering exciting debut authors and sharing the best with readers across the country. Learn about the title selection process from the bookseller panelists who curated the Summer/Fall 2023 Kids' Indies Introduce list.

Booksellers:

Kathy Burnette, Brain Lair Books, South Bend, IN
Susan Reckers, Rakestraw Books, Danville, CA
Talia Smart, Flyleaf Books, Chapel Hill, NC
 
Authors:
 
Gabi Burton (Sing Me to Sleep, Bloomsbury)
Zohra Nabi (The Kingdom Over the Sea, Margaret K. McElderry Books) (prerecorded video)
Hannah V. Sawyerr (All the Fighting Parts, Amulet Books)
Thushanthi Ponweera (I Am Kavi, Holiday House) (prerecorded video)
Christina Wyman (Jawbreaker, Farrar, Straus and Giroux BYR)
K.X. Song (An Echo in the City, Little, Brown BYR) (prerecorded video)
Joelle Wellington (Their Vicious Games, Simon & Schuster BYR)
Page Powars (The Borrow a Boyfriend Club, Delacorte Press) (prerecorded video)
Rhonda Roumani (Tagging Freedom, Union Square Kids)
Anna Sortino (Give Me a Sign, G.P. Putnam's Sons BYR) (prerecorded video)
Topics:
  • Bookselling Essentials
Tags:
  • 101

Featured Talk with Brenna Connor: The State of the Children's Book Market

Recorded June 6, 2023 for Children's Institute 2023
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Brenna Connor, Books Insights Manager of Circana (formerly NPD), will break down the state of the US children’s book market including key trends to watch, highest growth areas, and performance by genre, format, and age range. This can’t-miss session is based on the latest Circana BookScan data and Brenna’s industry expertise. 
 
Speaker:
Brenna Connor, Circana - New York, NY
Topics:
  • Bookselling Essentials
Tags:
  • Children's Bookselling
Recorded June 6, 2023 for Children's Institute 2023
Brenna Connor, Books Insights Manager of Circana (formerly NPD), will break down the state of the US children’s book market including key trends to watch, highest growth areas, and performance by genre, format, and age range. This can’t-miss session is based on the latest Circana BookScan data and Brenna’s industry expertise. 
 
Speaker:
Brenna Connor, Circana - New York, NY
AttachmentSize
PDF icon 10AM_TheStateChildrensBookMarket.pptx.pdf4.99 MB
Topics:
  • Bookselling Essentials
Tags:
  • Children's Bookselling
  • Owners and Managers

Communication in a Changing Workforce

Recorded June 6, 2023 for Children's Institute 2023
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Presented by ZingTrain: The world of work is changing rapidly due to labor movements, the political and economic landscape, health crises, and a multigenerational labor force. Managers are facing unique challenges, as well as opportunities, when it comes to building a happy, productive team. Providing and receiving feedback is a critical part of managing employees and being an employee in a bookstore. However, it can be challenging. In this session, we will explore strategies for relaying feedback that promotes employee development and contributes to a positive workplace culture as well as receiving and responding to feedback that supports an employee in feeling heard and seen. You will learn how to effectively deliver, receive, and respond to feedback that is specific, actionable, and focused on behaviors, rather than personal traits. We will also cover strategies for dealing with difficult feedback conversations and for providing feedback in a timely and consistent manner.
 
Speaker:
Timo Anderson, ZingTrain - Ann Arbor, MI
Topics:
  • Operations & Personnel Management
Tags:
  • Owners and Managers
Recorded June 6, 2023 for Children's Institute 2023
Presented by ZingTrain: The world of work is changing rapidly due to labor movements, the political and economic landscape, health crises, and a multigenerational labor force. Managers are facing unique challenges, as well as opportunities, when it comes to building a happy, productive team. Providing and receiving feedback is a critical part of managing employees and being an employee in a bookstore. However, it can be challenging. In this session, we will explore strategies for relaying feedback that promotes employee development and contributes to a positive workplace culture as well as receiving and responding to feedback that supports an employee in feeling heard and seen. You will learn how to effectively deliver, receive, and respond to feedback that is specific, actionable, and focused on behaviors, rather than personal traits. We will also cover strategies for dealing with difficult feedback conversations and for providing feedback in a timely and consistent manner.
 
Speaker:
Timo Anderson, ZingTrain - Ann Arbor, MI
AttachmentSize
PDF icon Changing Workforce PDF.pdf1.24 MB
Topics:
  • Operations & Personnel Management
Tags:
  • Owners and Managers

Embracing Neurodiversity in the Workplace

Recorded June 6, 2023 for Children's Institute 2023
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Neurodiversity refers to the natural variation of human brain functioning, including conditions like autism, ADHD, dyslexia, and others. Understanding and embracing neurodiversity can have a positive impact on workplace culture, productivity, and inclusivity. In this session, we will discuss practical strategies for accommodating diverse learning, and working styles, as well as the importance of communication and collaboration. We will also address common misconceptions and stereotypes about neurodivergent individuals and provide guidance on how to avoid discrimination and promote respect. Attendees will leave this session with a better understanding of neurodiversity and practical strategies for creating a more inclusive workplace. Bookstore owners and managers are encouraged to attend and learn how to support and empower neurodivergent employees.
 
Speaker:
 
Emily Raclaw, Marquette University - Milwaukee, WI
 
Topics:
  • Diversity & Inclusion
Tags:
  • Owners and Managers
Recorded June 6, 2023 for Children's Institute 2023
Neurodiversity refers to the natural variation of human brain functioning, including conditions like autism, ADHD, dyslexia, and others. Understanding and embracing neurodiversity can have a positive impact on workplace culture, productivity, and inclusivity. In this session, we will discuss practical strategies for accommodating diverse learning, and working styles, as well as the importance of communication and collaboration. We will also address common misconceptions and stereotypes about neurodivergent individuals and provide guidance on how to avoid discrimination and promote respect. Attendees will leave this session with a better understanding of neurodiversity and practical strategies for creating a more inclusive workplace. Bookstore owners and managers are encouraged to attend and learn how to support and empower neurodivergent employees.
 
Speaker:
 
Emily Raclaw, Marquette University - Milwaukee, WI
 
AttachmentSize
PDF icon 9AM Embracing Neurodiverstiy in the Workplace.pdf571.99 KB
Topics:
  • Diversity & Inclusion
Tags:
  • Owners and Managers

Serving Children's Book Deserts

Recorded June 6, 2023 for Children's Institute 2023

Book deserts are communities without access to printed books. They exist in all kinds of locations, from urban neighborhoods to rural communities. Independent bookstores in neighboring communities can help fill the gaps in book deserts. This session will present ideas for how indies can expand their reach to support literacy in communities with less access or no access to printed books.

 

Topics:
  • Bookselling Essentials
Tags:
  • Children's Bookselling

Keynote with Daniel Nayeri: A Town Without a Bookstore is an Oversized Gas Station

Recorded June 6, 2023 for Children's Institute 2023
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Daniel Nayeri is a former publisher, editor, and pastry chef. His autobiographical novel, Everything Sad is Untrue (a true story) won multiple awards including the Printz Medal. 
 
Speakers:

Daniel Nayeri, The Many Assassinations of Samir, the Seller of Dreams (Levine Querido)

Introduction by Allison Hill, ABA CEO
 

Topics:
  • Bookselling Essentials
Tags:
  • 101

Storytelling for Success

Recorded June 5, 2023 for Children's Institute 2023
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Storytelling is essential for business innovation. It allows owners and managers to build purpose-driven businesses by dismantling restrictive mental models and challenging the status quo. This workshop, led by novelist and business professor Anna Bruno, will enable you to excavate your origin stories. Storytelling models will rely on Aristotle’s rhetorical triangle (ethos, pathos and logos), as well as the structural techniques of audience engagement (beginnings, endings and transitions). The workshop will help you tell origin stories with memorable detail, break down barriers and build resilient relationships, and adapt stories for various business purposes (marketing, programming, products and services).
 
Speaker:
Anna Bruno, University of Iowa - Iowa City, IA
 
Topics:
  • Events & Marketing
Tags:
  • Owners and Managers
Recorded June 5, 2023 for Children's Institute 2023
Storytelling is essential for business innovation. It allows owners and managers to build purpose-driven businesses by dismantling restrictive mental models and challenging the status quo. This workshop, led by novelist and business professor Anna Bruno, will enable you to excavate your origin stories. Storytelling models will rely on Aristotle’s rhetorical triangle (ethos, pathos and logos), as well as the structural techniques of audience engagement (beginnings, endings and transitions). The workshop will help you tell origin stories with memorable detail, break down barriers and build resilient relationships, and adapt stories for various business purposes (marketing, programming, products and services).
 
Speaker:
Anna Bruno, University of Iowa - Iowa City, IA
 
AttachmentSize
PDF icon Storytelling for Success PPT804.49 KB
Topics:
  • Events & Marketing
Tags:
  • Owners and Managers

Principles of Merch Design

Recorded June 5, 2023 for Children's Institute 2023
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Store-branded clothing is the concert tee of your bookstore. Once it walks out the door, it is free marketing, signaling through the wearer's swagger that your store is lit in all the ways. In a sea of business-branded t-shirts, it can be challenging to keep designs fresh, so we're bringing in the experts. In this session, we will explore the principles of effective t-shirt design, including color theory, typography, composition, and branding and you will learn how to create designs that capture your bookstore's unique style and voice. This session is great for marketing managers, directors, and coordinators. It is accessible to all who attend and want to learn how to leverage the power of t-shirts to promote their brand and engage their customers.
 
Speaker:
Michael Fusco-Straub, M+E/Michael Fusco Design - Brooklyn, NY
 
Topics:
  • Events & Marketing
Tags:
  • 101

Optimizing Business-to-Business Sales

Recorded June 5, 2023 for Children's Institute 2023
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Find ways to be more strategic and proactive to increase your B2B reach. Bookseller experts on this topic along with Deb Lewis, B2B Trade Sales Manager for Penguin Random House with more than 20 years B2B experience, will share important considerations for B2B sales from cultivating business connections, working with reps to find and support opportunities, promoting B2B sales to your customers, and implementing best practices.
 
Speakers:
Deb Lewis, Penguin Random House - NEW WINDSOR, MD
Becky Anderson, Anderson's Bookshop - Naperville, IL
PK Sindwani, American Booksellers Association - White Plains, NY
Cliff Helm, Left Bank Books - St. Louis, MO
Topics:
  • Buying & Inventory Management
Tags:
  • 101
Recorded June 5, 2023 for Children's Institute 2023
Find ways to be more strategic and proactive to increase your B2B reach. Bookseller experts on this topic along with Deb Lewis, B2B Trade Sales Manager for Penguin Random House with more than 20 years B2B experience, will share important considerations for B2B sales from cultivating business connections, working with reps to find and support opportunities, promoting B2B sales to your customers, and implementing best practices.
 
Speakers:
Deb Lewis, Penguin Random House - NEW WINDSOR, MD
Becky Anderson, Anderson's Bookshop - Naperville, IL
PK Sindwani, American Booksellers Association - White Plains, NY
Cliff Helm, Left Bank Books - St. Louis, MO
AttachmentSize
PDF icon Optimizing BTB PPT1.72 MB
Topics:
  • Buying & Inventory Management
Tags:
  • 101

Five Steps to Effective On-Shift Training

Recorded June 5, 2023 for Children's Institute 2023
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On-shift training is the primary form of training in many businesses - one trainer teaching skill-based information to one or two trainees. Despite its popularity, it is often hard to get consistent results when not all trainers are on the same page, are not working with the same expectations, and sometimes, are not on the same skill level. This leads to frustrated trainees, managers, and trainers. The 5 Steps for Effective On-Shift Training are guaranteed to improve the experience of trainer and trainee alike - and lead to better, more enjoyable results!
 
Speaker:
Timo Anderson, ZingTrain - Ann Arbor, MI

 

Topics:
  • Operations & Personnel Management
Tags:
  • Owners and Managers
Recorded June 5, 2023 for Children's Institute 2023
On-shift training is the primary form of training in many businesses - one trainer teaching skill-based information to one or two trainees. Despite its popularity, it is often hard to get consistent results when not all trainers are on the same page, are not working with the same expectations, and sometimes, are not on the same skill level. This leads to frustrated trainees, managers, and trainers. The 5 Steps for Effective On-Shift Training are guaranteed to improve the experience of trainer and trainee alike - and lead to better, more enjoyable results!
 
Speaker:
Timo Anderson, ZingTrain - Ann Arbor, MI

 

AttachmentSize
PDF icon On-Shift Training Handout1.4 MB
Topics:
  • Operations & Personnel Management
Tags:
  • Owners and Managers

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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