Education Resources

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Counterspeak: Free Speech and Legislative Mayhem

Counterspeak: Free Speech and Legislative Mayhem (February 13, 2019)
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Independent Bookstore Day

Independent Bookstore Day (January 25, 2019)
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On April 28, indie booksellers will celebrate the fifth annual Independent Bookstore Day (IBD). In this panel, new concepts and a new ordering system will be revealed. Attendees will hear from booksellers who have figured out how to make the most of IBD and increase their sales dramatically. It takes a little effort and imagination, but having a highly successful Independent Bookstore Day doesn’t have to tax your staff or break the bank. Booksellers will learn:

  • How to order and make the most of the IBD exclusive merchandise
  • How to throw a party that will get people into your store
  • How to publicize your store’s party
  • How to take advantage of social media

 

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Bookstores Launch the Open Discussion Project

Bookstores Launch the Open Discussion Project (January 24, 2019)
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As part of the pilot program of the Open Discussion project, five independent bookstores will be launching reading groups in the fall of 2018 with the goal of bringing liberals and conservatives together to discuss the issues that divide them. The Open Discussion Project is sponsored by the National Coalition Against Censorship (NCAC) in partnership with ABA. NCAC and ABA are inviting booksellers to join the Open Discussion Project when it goes national next year. A panel of booksellers who are participating in the pilot will discuss their experience.

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Introduction to Publisher Event Grids

Introduction to Publisher Event Grids (January 24, 2019)
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PDF icon Sample Requests pdf76.37 KB
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There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, booksellers will see sample event grids from publisher panelists and learn more about how publishers approach author tours and what they are looking for from bookstores. Booksellers will learn:

  • The number-one thing publishers are looking for in potential events
  • How to make your event proposal stand out
  • How to use Edelweiss to make your grids more specific
  • Important ways to follow up after you submit the grid

How to be a Highly Effective Bookseller, Manager or Buyer

How to be a Highly Effective Bookseller, Manager or Buyer (January 24, 2019)
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One minute of planning can save you ten minutes in execution. Planning skills can make you a more effective bookseller and help prevent burnout because planning creates efficiency and leads to improved productivity. Cindy Dach, co-owner of Changing Hands Bookstores (Tempe, AZ), will teach booksellers techniques for time management, planning and organizing daily tasks, all with an eye toward completing the big-picture projects. This session is part of Changing Hands' professional development program.

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Yes She Can: Programs and Partnerships to Empower Women

Yes She Can: Programs and Partnerships to Empower Women (January 23, 2019)
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PDF icon Bookshop Santa Cruz Women's Voices pdf1017.14 KB
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Join your colleagues for a discussion on creating events and opportunities to highlight women's voices in the store and larger retail community. Hear from booksellers who are fostering women entrepreneurs, cross-promoting with women-owned businesses, creating dynamic in-store programming, and more. ABA members know that a diverse business district promotes a thriving local economy, and they are finding ways to ensure their stores, their communities, and their business districts are as dynamic and profitable as possible.

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Edelweiss+ and Bookseller Event Grids

Edelweiss+ and Bookseller Event Grids (January 29, 2017)
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Did you know you can manage event grids with Edelweiss+?  In this session, an Edelweiss rep, a publicist, and a bookseller will explain the functionality of the grids and the important selling points in a good event proposal. 

  • Sarah Bagby, Watermark Books & Cafe (Wichita, KS)
  • Joe Foster, Education and Outreach Coordinator, Above the Treeline (Ann Arbor, MI)
  • Cathy Schornstein, Field Sales Representative, HarperCollins Publishers
     

Take Your Show on the Road: Managing Large-Scale Events

Take Your Show on the Road: Managing Large-Scale Events (January 28, 2017)
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Managing large-scale off-site events takes a lot of planning. With concerns ranging from securing a location and ticketing to working with the publisher, formulating marketing strategies, and event team logistics, pulling together a large-scale event can quickly overwhelm even the most seasoned event planner. Come spend an hour with colleagues from bookstores that regularly produce large-scale off-site events for insights and tips on how to manage a successful event of your own.

  • Robert McDonald, The Book Stall at Chestnut Court (Winnetka, IL)
  • Lynn Pellerito Riehl, Nicola's Books (Ann Arbor, MI)
  • Jessica Stockton-Bagnulo, Greenlight Bookstore (Brooklyn, NY)
  • Annie Philbrick, Bank Square Books (Mystic, CT) (Moderator)

Event Management for the Very Small Store

Event Management for the Very Small Store (January 24, 2016)
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Owners of (self-defined) very small stores are challenged to find the time and resources to organize successful events and to balance daily work with event budgeting, planning, execution, and follow-up. This panel will feature owners of very small stores who are excited to share tips and practices for hosting successful events.

  • Daiva Chesonis, Between The Covers Bookstore (Telluride, CO)
  • Jacqueline Kellachan, The Golden Notebook (Woodstock, NY)
  • Anna Thorn, Upshur Street Books (Washington, DC)
  • Valerie Koehler, Blue Willow Bookshop (Houston, TX) (Moderator)
     

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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