Education Resources

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Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2 (August 8, 2019)
Content related to the education session, Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2 at ABA Meetups.
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In the second of two meetups on how multi-store events are organized and marketed, bookseller speakers will continue to discuss Independent Bookstore Day in addition to other shop-local events, such as Find Waldo Local, Here’s Harry (a Harry Potter version of Where’s Waldo), and more. Guest speakers include Beth Stroh of Viewpoint Books, Jessica Palacios of Once Upon a Time, Laurie Gillman of East City Bookshop, and Elissa Sweet of Bank Square Books and Savoy Bookshop & Café

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1 (July 25, 2019)
Content related to the education session, Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1 at ABA Meetups.
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In the first of two meetups on how multi-store events are organized and marketed, bookseller speakers will focus on Independent Bookstore Day and how regional businesses put together bookstore crawls and passports. Guest speakers will be Clarissa Murphy of Silver Unicorn Bookstore; Katie Eelman of Papercuts J.P.; Eric Lorberer of the literary organization Rain Taxi; Tom Nissley of Phinney Books; and Jessica Stockton Bagnulo of Greenlight Bookstore.

Advanced Bookselling & Special Topics: Author Event Grids

Advanced Bookselling & Special Topics: Author Event Grids (June 28, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Author Event Grids at Children's Institute 2019.
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You know you want to bring authors to your store and into area schools, but how do you begin to ask publishers? Two words: “Author Grids.” In this session, panelists who have mastered the author grid will share with attendees:

  • Tips for a perfect pitch
  • The power of your sales rep
  • How to create a stellar general event profile
  • How to anticipate attendance
  • How to request access to grids
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Glory Edim: Well-Read Black Girl Workshop

Glory Edim: Well-Read Black Girl Workshop (June 28, 2019)
Content related to the education session, Glory Edim: Well-Read Black Girl Workshop at Children's Institute 2019.
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This year, the American Booksellers Association is partnering with Well-Read Black Girl founder Glory Edim to bring book club meetings to independent bookstores nationwide with the goal of amplifying diverse voices and supporting emerging writers of color. Booksellers are invited to sign on to serve as ambassadors and host Well-Read Black Girl book clubs in their stores throughout the year. Learn more about the partnership.

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Programming & Partnerships: The Art of Reading Aloud

Programming & Partnerships: The Art of Reading Aloud (June 27, 2019)
Content related to the education session, Programming & Partnerships: The Art of Reading Aloud at Children's Institute 2019.
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Almost every bookstore has a story time, but not every bookstore has a story time that keeps customers coming back again and again. This session is designed to teach attendees:

  • The performance aspect of story time and how to turn up the energy
  • Tips and tricks to be the best reader in the world
  • How to keep little ones engaged
  • Ways to adjust your approach when the crowd gets restless
  • How to read to kids of all ages
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Advanced Bookselling & Special Topics: Marketing Events to Ensure a Home Run

Advanced Bookselling & Special Topics: Marketing Events to Ensure a Home Run (June 27, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Marketing Events to Ensure a Home Run at Children's Institute 2019.
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You have a good idea for an event, but it’s not catching fire. You’ve sent out emails, created fliers for the store, and have even posted on all of your store’s social media channels, so what gives? In this session, marketing and events managers teach attendees:

  • Best practices for creating marketing campaigns
  • Opportunities for advertisement
  • Areas for potential partnerships for cross-marketing
  • Marketing timelines
  • Using social media methodically to get the most out of your posts
  • Thirteenth-hour efforts for the final push
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Programming & Partnerships: Working with Title 1 Schools

Programming & Partnerships: Working with Title 1 Schools (June 27, 2019)
Content related to the education session, Programming & Partnerships: Working with Title 1 Schools at Children's Institute 2019.
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Title 1 schools work with a small number of resources and even smaller budgets to bring authors to student audiences, host book fairs, and keep accounts with independent bookstores. Luckily, many bookstores do manage successful and profitable partnerships with Title 1 schools. Panelists with ongoing success in partnering with Title 1 schools will share with attendees:

  • How to approach Title 1 schools
  • How these partnerships are effective and profitable
  • How to assist a school in maximizing monies received from a granting organization
  • How to build community goodwill through partnership with a Title 1 school
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Events University

Events University (June 26, 2019)
Content related to the education session, Events University at Children's Institute 2019.
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Pre-registation required; $45 fee per person; space is limited and lunch is provided.

Hosting events in-store and offsite is a great way to strengthen a customer base, build goodwill within your community, and make money. But tackling the ins and outs of events, no matter how large or small, is daunting, time-consuming, and, let’s face it, overwhelming. This full-day, two-part workshop led by aces in bookstore event management will teach attendees:

  • Best practices for in-store author events
  • Tips for navigating events in a small space
  • Best practices for off-site author events, including partnering with schools and libraries, hosting large-scale events, and using alternate venues
  • Best practices for ticketing events and anticipating turnout
  • How to launch a book festival in your community

Events University is open to all booksellers, including those who are not registered for Children’s Institute.

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Counterspeak: Free Speech and Legislative Mayhem

Counterspeak: Free Speech and Legislative Mayhem (February 13, 2019)
Content related to the education session, Counterspeak: Free Speech and Legislative Mayhem.
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Independent Bookstore Day

Independent Bookstore Day (January 25, 2019)
Content related to the education session, Independent Bookstore Day at Winter Institute 2019.
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On April 28, indie booksellers will celebrate the fifth annual Independent Bookstore Day (IBD). In this panel, new concepts and a new ordering system will be revealed. Attendees will hear from booksellers who have figured out how to make the most of IBD and increase their sales dramatically. It takes a little effort and imagination, but having a highly successful Independent Bookstore Day doesn’t have to tax your staff or break the bank. Booksellers will learn:

  • How to order and make the most of the IBD exclusive merchandise
  • How to throw a party that will get people into your store
  • How to publicize your store’s party
  • How to take advantage of social media

 

Watch video from this event.

Bookstores Launch the Open Discussion Project

Bookstores Launch the Open Discussion Project (January 24, 2019)
Content related to the education session, Bookstores Launch the Open Discussion Project at Winter Institute 2019.
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As part of the pilot program of the Open Discussion project, five independent bookstores will be launching reading groups in the fall of 2018 with the goal of bringing liberals and conservatives together to discuss the issues that divide them. The Open Discussion Project is sponsored by the National Coalition Against Censorship (NCAC) in partnership with ABA. NCAC and ABA are inviting booksellers to join the Open Discussion Project when it goes national next year. A panel of booksellers who are participating in the pilot will discuss their experience.

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Introduction to Publisher Event Grids

Introduction to Publisher Event Grids (January 24, 2019)
Content related to the education session, Introduction to Publisher Event Grids at Winter Institute 2019.
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PDF icon Sample Requests pdf76.37 KB
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There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, booksellers will see sample event grids from publisher panelists and learn more about how publishers approach author tours and what they are looking for from bookstores. Booksellers will learn:

  • The number-one thing publishers are looking for in potential events
  • How to make your event proposal stand out
  • How to use Edelweiss to make your grids more specific
  • Important ways to follow up after you submit the grid

How to be a Highly Effective Bookseller, Manager or Buyer

How to be a Highly Effective Bookseller, Manager or Buyer (January 24, 2019)
Content related to the education session, How to be a Highly Effective Bookseller, Manager or Buyer at Winter Institute 2019.
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One minute of planning can save you ten minutes in execution. Planning skills can make you a more effective bookseller and help prevent burnout because planning creates efficiency and leads to improved productivity. Cindy Dach, co-owner of Changing Hands Bookstores (Tempe, AZ), will teach booksellers techniques for time management, planning and organizing daily tasks, all with an eye toward completing the big-picture projects. This session is part of Changing Hands' professional development program.

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Yes She Can: Programs and Partnerships to Empower Women

Yes She Can: Programs and Partnerships to Empower Women (January 23, 2019)
Content related to the education session, Yes She Can: Programs and Partnerships to Empower Women at Winter Institute 2019.
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PDF icon Bookshop Santa Cruz Women's Voices pdf1017.14 KB
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Join your colleagues for a discussion on creating events and opportunities to highlight women's voices in the store and larger retail community. Hear from booksellers who are fostering women entrepreneurs, cross-promoting with women-owned businesses, creating dynamic in-store programming, and more. ABA members know that a diverse business district promotes a thriving local economy, and they are finding ways to ensure their stores, their communities, and their business districts are as dynamic and profitable as possible.

Watch video from this event.

Edelweiss+ and Bookseller Event Grids

Edelweiss+ and Bookseller Event Grids (January 29, 2017)
Content related to the education session, Edelweiss+ and Bookseller Event Grids at Winter Institute 2017.
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Did you know you can manage event grids with Edelweiss+?  In this session, an Edelweiss rep, a publicist, and a bookseller will explain the functionality of the grids and the important selling points in a good event proposal. 

  • Sarah Bagby, Watermark Books & Cafe (Wichita, KS)
  • Joe Foster, Education and Outreach Coordinator, Above the Treeline (Ann Arbor, MI)
  • Cathy Schornstein, Field Sales Representative, HarperCollins Publishers
     

Take Your Show on the Road: Managing Large-Scale Events

Take Your Show on the Road: Managing Large-Scale Events (January 28, 2017)
Content related to the education session, Take Your Show on the Road: Managing Large-Scale Events at Winter Institute 2017.
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Managing large-scale off-site events takes a lot of planning. With concerns ranging from securing a location and ticketing to working with the publisher, formulating marketing strategies, and event team logistics, pulling together a large-scale event can quickly overwhelm even the most seasoned event planner. Come spend an hour with colleagues from bookstores that regularly produce large-scale off-site events for insights and tips on how to manage a successful event of your own.

  • Robert McDonald, The Book Stall at Chestnut Court (Winnetka, IL)
  • Lynn Pellerito Riehl, Nicola's Books (Ann Arbor, MI)
  • Jessica Stockton-Bagnulo, Greenlight Bookstore (Brooklyn, NY)
  • Annie Philbrick, Bank Square Books (Mystic, CT) (Moderator)

Event Management for the Very Small Store

Event Management for the Very Small Store (January 24, 2016)
Content related to the education session, Event Management for the Very Small Store at Winter Institute 2016.
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Owners of (self-defined) very small stores are challenged to find the time and resources to organize successful events and to balance daily work with event budgeting, planning, execution, and follow-up. This panel will feature owners of very small stores who are excited to share tips and practices for hosting successful events.

  • Daiva Chesonis, Between The Covers Bookstore (Telluride, CO)
  • Jacqueline Kellachan, The Golden Notebook (Woodstock, NY)
  • Anna Thorn, Upshur Street Books (Washington, DC)
  • Valerie Koehler, Blue Willow Bookshop (Houston, TX) (Moderator)
     

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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