Education Resources

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Buying & Selling: Selling Direct to Schools

Buying & Selling: Selling Direct to Schools (June 28, 2019)
Content related to the education session, Buying & Selling: Selling Direct to Schools at Children's Institute 2019.
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Bookstores that sell direct to schools are an invaluable resource to the local community and have made use of a successful strategy for increasing cash flow and profits. Bookseller panelists who have worked closely with their school districts will share with attendees how they, too, can foster a relationship with school districts and add to their store’s bottom line. In this session, booksellers will learn:

  • Creating teacher wish lists and classroom requests
  • Tips on book fair distribution
  • How to manage in-school author visit orders
  • Best practices for orders
  • How to establish and manage subscription services with schools
  • Best Practices for working with educational publishers
Watch video from this event.

Buying & Selling: Books in Translation

Buying & Selling: Books in Translation (June 28, 2019)
Content related to the education session, Buying & Selling: Books in Translation at Children's Institute 2019.
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Hans Christian Andersen’s Fairy Tales, The Little Prince, Pippi Longstocking, Asterix — what do they all have in common? They are all beloved classics that have been translated from the authors’ original languages and have enriched the U.S. children’s book landscape as well as readers of all ages. In this informational session, publishing personnel will share with attendees:

  • An overview of the translation and rights process
  • Why translated books are important
  • How to promote and sell these books to U.S. audiences
  • How books can be used in outreach to schools and community groups
  • How translated books can foster diversity, cultural awareness, and cross-cultural understanding
Watch video from this event.

Selling International and Diverse Books: Panel with Bookselling Without Borders Alumni & Organizers

Selling International and Diverse Books: Panel with Bookselling Without Borders Alumni & Organizers (January 23, 2019)
Content related to the education session, Selling International and Diverse Books: Panel with Bookselling Without Borders Alumni & Organizers at Winter Institute 2019.
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Never has there been a greater need for diverse and international voices in the American market. In this session, panelists will discuss practices they have brought back to their stores from their experiences with Bookselling Without Borders, a fellowship program that sends U.S. booksellers to foreign book fairs as part of a book industry professional exchange program. Among other things, the Bookselling Without Borders program seeks to help booksellers develop concrete ideas for increasing sales of diverse and international literature in the indie market.

Watch video from this event.

Refugee Book Drive

Refugee Book Drive (January 22, 2019)
Content related to the education session, Refugee Book Drive at Winter Institute 2019.
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A Refugee Book Drive will be held during Wi14, beginning on Tuesday at the Welcome Desk, then moving to the Galley Room for the remainder of the Institute. Spanish-language books are being collected to benefit parents and children from Central America and Mexico. Organized by Denise Chávez (Casa Camino Real Bookstore, Las Cruces, NM) and administered by Border Servants Corps. Genres and subject suggestions are posted here on BookWeb.org. Refugees are people who have been forced to leave their homes or their country, either because of war, economic or societal problems, their political or religious beliefs, or natural disaster.

Handselling 101

Handselling 101 (January 22, 2014)
Content related to the education session, Handselling 101 at Winter Institute 2014.
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This basic course for new booksellers and those interested in a refresher will provide best practices for handselling in the era of showrooming. A panel of experienced booksellers will explore not only placing the right book in a customer’s hands but also about how to close the sale. The session will conclude with the opportunity to see expert handsellers in action.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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