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Bookselling 202: Acquiring Used Books and Starting a Trade-in Program (January 24, 2018)
Content related to the education session, Bookselling 202: Acquiring Used Books and Starting a Trade-in Program at Winter Institute 2018.
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PDF icon Kazoo Books Used Books Policy (pdf)268.96 KB
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Booksellers experienced with successfully operating used bookstores will compare and discuss the financial model, including acquiring, selling, and trading used books for credit. This panel, for booksellers who are interested in offering used books, assumes you have a working knowledge of general bookstore financial operations.

Education for Authors: How to Work With Independent Bookstores (January 25, 2016)
Content related to the education session, Education for Authors: How to Work With Independent Bookstores at Winter Institute 2016.
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Developed for author guests at Winter Institute, this lunch panel features booksellers who have formulated best practices for working together to create events that benefit both stores and authors. This session will cover a number of issues, from author publicity to dealing with pre-event nerves.

  • Sarah Bagby, Watermark Books & Cafe (Wichita, KS)
  • John Evans, DIESEL, A Bookstore (Oakland, Larkspur Landing, & Brentwood, CA)
  • Mitchell Kaplan, Books & Books (Coral Gables, FL)
  • Margie Scott Tucker, Books Inc. (San Francisco, CA)
  • Joy Dallanegra-Sanger, ABA (White Plains, NY) (Greeter)
     
For Authors: Working with Independent Bookstores (June 1, 2017)
Content related to the education session, For Authors: Working with Independent Bookstores at BookExpo 2017.
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Developed for authors, this panel features booksellers who have formulated best practices for working together to create events that benefit both stores and authors. The session will cover a number of issues, from author publicity to dealing with pre-event nerves.

Panelists: Pete Mulvihill, Green Apple Books (San Francisco, CA); Susan Hans O'Connor, Penguin Bookshop (Sewickley, PA); Valerie Koehler, Blue Willow Bookshop (Houston, TX); Emmanuel Rivers, A Cappella Books (Atlanta, GA)
Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers (April 6, 2017)
Content related to the education session, Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers at Children's Institute 2017.
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PDF icon pdf2.23 MB
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One day she is a child and the next day an adult: hand-selling to middle-grade and young-adult readers can be a challenge. In this session, a panel of experts will share information about learning styles and cognitive behavioral development to assist booksellers in negotiating the tween and teen brain and recommending appropriate books to create readers for life.

  • Paige Battle, Teacher-Librarian (Grant High School)
  • Carol Moyer, Quail Ridge Books (Raleigh, NC)
  • Katie O'Dell, Special Projects Director (Multnomah County Library)
     
Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers (April 6, 2017)
Content related to the education session, Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers at Children's Institute 2017.
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PDF icon pdf1003.21 KB
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One day she is a child and the next day an adult: hand-selling to middle-grade and young-adult readers can be a challenge. In this session, a panel of experts will share information about learning styles and cognitive behavioral development to assist booksellers in negotiating the tween and teen brain and recommending appropriate books to create readers for life.

  • Paige Battle, Teacher-Librarian (Grant High School)
  • Carol Moyer, Quail Ridge Books (Raleigh, NC)
  • Katie O'Dell, Special Projects Director (Multnomah County Library)
     
Making the Most of Literary Awards (January 30, 2017)
Content related to the education session, Making the Most of Literary Awards at Winter Institute 2017.
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PDF icon Book Awards Handout PDF375.03 KB
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Every year, literary awards highlight a variety of stellar titles, presenting unique opportunities for booksellers to focus the attention of buyers and readers, and spur sales. A panel composed of both booksellers and representatives from national organizations that present literary awards, will discuss ideas for introducing, expanding, and leveraging the cachet surrounding awards for increased sales as well as customer interaction.

  • Lisa Lucas, Executive Director, National Book Foundation (New York, NY)
  • Tom Nissley, Phinney Books (Seattle, WA)
  • Karen Schechner, Senior Indie Editor, Kirkus Reviews (New York, NY)
  • Paul Yamazaki, City Lights Books (San Francisco, CA)
  • Joy Dallanegra-Sanger, ABA (Moderator)
     
Bookselling 101: Basic Sales Techniques to Engage the Customer (January 29, 2017)
Content related to the education session, Bookselling 101: Basic Sales Techniques to Engage the Customer at Winter Institute 2017.
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Being an insightful reader and a book lover is just part of working in a bookstore. While it’s great to introduce someone to their next great read, a bookseller’s goal is to actually sell the book. How do you move from book insight to book sales? In this session, bookselling pros will provide strategies and tips for making the sale and attendees will have the opportunity to practice their newly acquired skills!

  • Linda-Marie Barrett, Malaprop's Bookstore/Cafe (Asheville, NC)
  • Daniel Goldin, Boswell Book Company (Milwaukee, WI)
  • Gillian Kohli, Wellesley Books (Wellesley, MA)
  • Valerie Koehler, Blue Willow Bookshop (Houston, TX) (Moderator)
     
Featured Talk: The Indies Introduce Authors & Booksellers (January 28, 2017)
Content related to the education session, Featured Talk: The Indies Introduce Authors & Booksellers at Winter Institute 2017.
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PDF icon Indies Introduce Winter Spring 2017 pdf805.84 KB
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Indies Introduce is about what independent booksellers do bestdiscovering exciting debut authors and sharing the best of the best with readers across the country. You will hear from the bookseller panelists who curated the "diverse list of fabulous books that every American should read" (Pete Mulvihill, Green Apple Books). Many of the debut authors will be present to read a short passage from their debut titles and answer one question posed by a panelist.
 

Overall Trends in Book Retailing (January 25, 2016)
Content related to the education session, Overall Trends in Book Retailing at Winter Institute 2016.
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PDF icon pdf2.26 MB
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Industry experts will review and present current data on overall trends in U.S. book retail, including online shipping, book buying, and the impact showrooming vs. webrooming.

  • Peter Hildick-Smith, Founder and CEO, Codex Group LLC  (New York, NY)
  • Mark Kuyper, Executive Director, Book Industry Study Group (New York, NY)
  • Kristen McLean, Director of New Business Development, Nielsen Book (New York, NY)
  • Joy Dallanegra-Sanger, ABA (White Plains, NY) )(Greeter)
General Principles of Bookstore Accounting (January 25, 2016)
Content related to the education session, General Principles of Bookstore Accounting at Winter Institute 2016.
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PDF icon pdf183.74 KB
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Whether you hire an accountant or you do it yourself, you still need an understanding of the basic elements and principles that are part of every accounting system. This session will review standard accounting principles and provide tips for those looking to hire the right professional.

  • Melissa DeMotte, The Well-Read Moose (Coeur d'Alene, ID)
  • P.K. Sindwani, Towne Book Center & Café (Collegeville, PA)
  • Robert Sindelar, Third Place Books (Lake Forest Park, WA) (Moderator)
     
"Pitching" the Store: Developing Publisher Relationships for Great Events (January 25, 2016)
Content related to the education session, "Pitching" the Store: Developing Publisher Relationships for Great Events at Winter Institute 2016.
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PDF icon pdf140.64 KB
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To host the authors you want, it is important to create a relationship between your store and the various publishing houses. This panel of publicists and event managers will highlight the value of bookseller/publicist partnerships and will offer tips on how to establish a relationship and how best to benefit from it.

  • David Enyeart, Common Good Books (St. Paul, MN)
  • René Martin, Quail Ridge Books & Music (Raleigh, NC)
  • Melissa Bullock Campion, Director Author Events & Services, Macmillan Publishers (New York, NY)
  • Lara Phan, Director, Account Marketing, Random House (New York, NY)
  • Linda McLoughlin Figel, {pages} a bookstore (Manhattan Beach, CA) (Moderator)
Amazon & Empty Storefronts: A Civic Economics Study (January 25, 2016)
Content related to the education session, Amazon & Empty Storefronts: A Civic Economics Study at Winter Institute 2016.
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PDF icon pdf316.49 KB
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More than any retailer in the past 20  years, Amazon.com has transformed the industry. In a groundbreaking study, Civic Economics -- a leader in research related to local economies and the impact of shopping decisions -- has for the first time quantified the real costs and ramifications of Amazon's expansion . Joining Dan Houston and Matt Cunningham of Civic Economics will be Stacy Mitchell, of the the Institute for Local Self-Reliance, who will discuss important local and national policy considerations regarding an equitable and sustainable economy.

  • Dan Houston, Principal, Civic Economics (Austin, TX)
  • Matt Cunningham, Principal, Civic Economics (Chicago, IL)
  • Stacy Mitchell, Co-Director, The Institute for Local Self-Reliance (Portland, ME)
  • Oren Teicher, ABA (White Plains, NY) (Greeter)
     
Minimum Wage Update: Advocacy and Implementation (January 24, 2016)
Content related to the education session, Minimum Wage Update: Advocacy and Implementation at Winter Institute 2016.
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PDF icon pdf192.31 KB
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The question of raising minimum wage has become a prominent issue, with elected officials and organizations across the country actively engaged in the matter. What can indie booksellers do to ensure that any minimum wage increase takes into account the economic realities of indie retail? Booksellers on the West Coast are dealing with this issue now.  They will discuss what they have learned and offer insight regarding how to become actively engaged in minimum wage discussions in your community.

  • Becky Anderson, Anderson's Bookshop (Naperville, IL)
  • Jarek Steele, Left Bank Books (St. Louis, MO)
  • Tracy Taylor, The Elliott Bay Book Company (Seattle, WA)
  • Michael Tucker, Books Inc. (San Francisco, CA)
  • Pete Mulvihill, Green Apple Books (San Francisco, CA) (Moderator)
     
How to Keep Seasonal Customers Year Round (January 24, 2016)
Content related to the education session, How to Keep Seasonal Customers Year Round at Winter Institute 2016.
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PDF icon pdf158.86 KB
PDF icon pdf27.81 KB
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If you own or work in a bookstore where the customer base is primarily seasonal, you know how slow the off-season can be. What can you do to increase profits during this time? And how can you continue to provide services to seasonal customers once they head home? Experienced booksellers will share their best practices.

  • Wendy Hudson, Nantucket Book Partners (Nantucket, MA)
  • Matthew Norcross, McLean & Eakin Booksellers (Petoskey, MI)
  • Amanda Zirn, Bethany Beach Books (Bethany Beach, DE)
  • Karen Hayes, Parnassus Books (Nashville, TN) (Moderator)
     
Bookselling 101: Introduction to Inventory Management Systems (January 24, 2016)
Content related to the education session, Bookselling 101: Introduction to Inventory Management Systems at Winter Institute 2016.
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PDF icon pdf181.62 KB
PDF icon pdf206.25 KB
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Whether you have purchased an existing store (and its inventory system) or have launched a new store, you know that active inventory management is critical to managing costs, buying successfully, and improving the experience of your customers. In this session, panelists will review the basics and will discuss the keys to effective inventory management.

  • Jeanne Costello, Maria’s Bookshop (Durango, CO)
  • Maryelizabeth Yturralde,  Mysterious Galaxy (San Diego, CA)
  • Andy Perham, Books Inc. (San Francisco, CA)
  • Shawn Wathen, Chapter One Book Store (Hamilton, MT) (Moderator)
     
The Benefits of Getting Your Staff on Edelweiss (January 26, 2016)
Content related to the education session, The Benefits of Getting Your Staff on Edelweiss at Winter Institute 2016.
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PDF icon pdf122.92 KB
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An informed and passionate staff is one of a bookstore’s most valuable assets. Edelweiss can be a big help whether you use it to get your staff’s reading preferences in front of your sales reps, for easy access to digital review copies and Indie Next List nomination options, or for tools that allow your staff to communicate plans for that next big title. Find out how stores are using Edelweiss to increase sales as staff becomes more knowledgeable about buying choices.

  • Janet Geddis, Avid Bookshop (Athens, GA)
  • Elizabeth Jordan, BookPeople (Austin, TX)
  • Joe Foster, Above the Treeline (Ann Arbor, MI) (Moderator)
Making Storytime Fun and Profitable (April 21, 2015)
Content related to the education session, Making Storytime Fun and Profitable at ABC Children's Institute 2015.
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PDF icon PDF72.13 KB
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Learn how to attract capacity crowds week after week and how to market to this captive audience to drive sales.  Energetic and dynamic bookstore storytime leaders will discuss how to incorporate variety, pacing, and songs to add to the fun, as well as the risks and rewards of soliciting donations or even charging admittance.  This session will also include a demonstration of tips and tricks for wearing costume characters, including fun and easy ways to pose for pictures, how to deal with frightened children, and simple moves to make the character come alive.

  • Clare Doornbos, DIESEL, A Bookstore (Larkspur, CA)
  • Amy Oelkers, Red Balloon Bookshop (Saint Paul, MN)
  • Chudney Ross, Books and Cookies (Santa Monica, CA)
  • Sarah Bagby, Watermark Books (Wichita, KS) (moderator)
     
Making Storytime Fun and Profitable (April 21, 2015)
Content related to the education session, Making Storytime Fun and Profitable at ABC Children's Institute 2015.
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PDF icon PDF624.05 KB
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Learn how to attract capacity crowds week after week and how to market to this captive audience to drive sales.  Energetic and dynamic bookstore storytime leaders will discuss how to incorporate variety, pacing, and songs to add to the fun, as well as the risks and rewards of soliciting donations or even charging admittance.  This session will also include a demonstration of tips and tricks for wearing costume characters, including fun and easy ways to pose for pictures, how to deal with frightened children, and simple moves to make the character come alive.

  • Clare Doornbos, DIESEL, A Bookstore (Larkspur, CA)
  • Amy Oelkers, Red Balloon Bookshop (Saint Paul, MN)
  • Chudney Ross, Books and Cookies (Santa Monica, CA)
  • Sarah Bagby, Watermark Books (Wichita, KS) (moderator)
     
Partnering for Diversity With Schools and Non-Profits (April 20, 2015)
Content related to the education session, Partnering for Diversity With Schools and Non-Profits at ABC Children's Institute 2015.
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PDF icon PDF341.05 KB
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Bookstores everywhere are resources and gathering places in their communities but underrepresented and disenfranchised students often lack the means to visit your store or are unaware of how much you have to offer.  In these cases, partnering with religious, cultural, and non-profit organizations, as well as underprivileged schools, can help reach new customers.  Learn from booksellers across the country who have been successful in bridging this divide and creatively getting a share of Title I money so books can find a home in diverse households of all income levels.

  • Jenny Cohen, Waucoma Bookstore (Hood River, OR)
  • Shirley Mullin, Kids Ink (Indianapolis, IN)
  • Angie Tally, The Country Bookshop (Southern Pines, NC)
  • Sarah Hutton, Village Books (Bellingham, WA) (moderator)
Starting a Children's or Teen Book Festival (April 20, 2015)
Content related to the education session, Starting a Children's or Teen Book Festival at ABC Children's Institute 2015.
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PDF icon PDF21.87 KB
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A children’s book festival can be an ideal vehicle to promote reading and literacy in your community.  Booksellers with vast experience at literary festivals around the country will explain how to get started with your own children's or teen festival, working in partnership with other local businesses and organizations, attracting authors and publicists, and garnering media attention.  How narrow or broadly should your focus be, when are the best times of year, and what other considerations must go into such an undertaking?  Learn all this and more before adding a festival to your events calendar.

  • Cathy Berner, Blue Willow Bookshop (Houston, TX), Coordinator for the Bookworm Festival for Emerging Readers, Tweens Read, and TeenBookCon
  • Diane Capriola, Little Shop of Stories (Decatur, GA), Children and Teen Program Manager for the AJC Decatur Book Festival
  • Meghan Goel, BookPeople (Austin, TX), Program Director for the Texas Teen Book Festival
  • Liesl Freudenstein, Boulder Book Store (Boulder, CO) (moderator)
     
Reaching Reluctant Readers (June 23, 2016)
Content related to the education session, Reaching Reluctant Readers at Children's Institute 2016.
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PDF icon PDF321.43 KB
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There are few triumphs greater than placing the right book in the hands of any reader, but that is especially true for children who rarely, if ever, read for their own pleasure.  The key is learning how to connect with these non-readers and mastering subtle techniques for matching kids with books that will inspire them to want to read.

  • Debbie Buck, Vintage Books (Vancouver, WA)
  • Molly Olivo, Barstons Child's Play (McLean, VA)
  • Claire Gatrell-Stephens, library media specialist for Orange County Public School District (Orlando, FL)
  • Margaret Brennan Neville, The King's English Bookshop (Salt Lake City, UT) (Moderator)
     
Birthday Party Rentals (April 20, 2015)
Content related to the education session, Birthday Party Rentals at ABC Children's Institute 2015.
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PDF icon PDF419.92 KB
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Renting out event space in your store for birthday parties and other occasions is a great way to diversify sales and add revenue, but what resources are required and what should you expect to provide? Leading booksellers with extensive in-store birthday party operations will discuss how to get started, what kind of packages you might consider offering, and how to market to—and beyond—your customer base.

  • Cynthia Compton, 4 Kids Books & Toys (Zionsville, IN)
  • Barbara Khan, Jack & Allie's (Vernon, CT)
  • Lauren Savage, The Reading Bug (San Carlos, CA)
  • Amy Thomas, Pegasus Books (Berkeley, CA) (moderator)
     
Selling Picture Books in the Wake of Age Compression (April 7, 2014)
Content related to the education session, Selling Picture Books in the Wake of Age Compression at CSI 2014.
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It is clear that age compression -- or the marketing of titles for older children to younger children -- is having an effect on the sales and popularity of picture books among elementary school children.  But the benefits of reading picture books to older children are many.  How can you educate customers about the importance of picture books for children ages 5 and up?

You’ve Got Mail — Best Practices for Sending a Newsletter Customers Want to Read (June 20, 2018)
Content related to the education session, You’ve Got Mail — Best Practices for Sending a Newsletter Customers Want to Read at Children's Institute 2018.
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PDF icon PDF22.39 KB
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Newsletters are an easy and fun way to communicate to your customers what’s happening in your bookstore. Bookselling panelists who have mastered newsletter writing will dissect what makes a successful newsletter.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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