Education Resources

You're looking at education materials related to the topic(s) Bookselling Essentials. Results are filtered using the Topics, Focus, Event, and Format filters on this page.

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Closing Keynote: Alyssa Milano

Closing Keynote: Alyssa Milano (June 28, 2019)
Content related to the education session, Closing Keynote: Alyssa Milano at Children's Institute 2019.
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Actress Alyssa Milano is a lifelong activist who is passionate about fighting for human rights. In addition to being named a National Ambassador by UNICEF and a 2017 Person of the Year by Time, Milano speaks to kids around the country about the importance of voting and teaches them how to fill out a ballot. Most recently, Milano popularized the #MeToo hashtag. She lives in Los Angeles with her husband and two kids.

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Afternoon Keynote: Elizabeth Acevedo

Afternoon Keynote: Elizabeth Acevedo (June 28, 2019)
Content related to the education session, Afternoon Keynote: Elizabeth Acevedo at Children's Institute 2019.
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Elizabeth Acevedo is the author of The Poet X, which won the National Book Award for Young People’s Literature, the Michael L. Printz Award, the Pura Belpré Award, and the Boston Globe-Horn Book Award. She is a National Poetry Slam champion and holds an MFA in creative writing from the University of Maryland. She lives with her partner in Washington, D.C.

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Buying & Selling: Subscription Boxes

Buying & Selling: Subscription Boxes (June 28, 2019)
Content related to the education session, Buying & Selling: Subscription Boxes at Children's Institute 2019.
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With hundreds of subscription boxes to choose from, how will a customer know that yours is the right one for them? Attendees will learn the following from bookstores that have successful subscription box programs:

  • Best practices for marketing
  • Inventory control
  • Options for special services
  • How to select categories
  • Fulfillment management
  • Order tracking
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Advanced Bookselling & Special Topics: Author Event Grids

Advanced Bookselling & Special Topics: Author Event Grids (June 28, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Author Event Grids at Children's Institute 2019.
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You know you want to bring authors to your store and into area schools, but how do you begin to ask publishers? Two words: “Author Grids.” In this session, panelists who have mastered the author grid will share with attendees:

  • Tips for a perfect pitch
  • The power of your sales rep
  • How to create a stellar general event profile
  • How to anticipate attendance
  • How to request access to grids
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Glory Edim: Well-Read Black Girl Workshop

Glory Edim: Well-Read Black Girl Workshop (June 28, 2019)
Content related to the education session, Glory Edim: Well-Read Black Girl Workshop at Children's Institute 2019.
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This year, the American Booksellers Association is partnering with Well-Read Black Girl founder Glory Edim to bring book club meetings to independent bookstores nationwide with the goal of amplifying diverse voices and supporting emerging writers of color. Booksellers are invited to sign on to serve as ambassadors and host Well-Read Black Girl book clubs in their stores throughout the year. Learn more about the partnership.

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Buying & Selling: Books in Translation

Buying & Selling: Books in Translation (June 28, 2019)
Content related to the education session, Buying & Selling: Books in Translation at Children's Institute 2019.
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Hans Christian Andersen’s Fairy Tales, The Little Prince, Pippi Longstocking, Asterix — what do they all have in common? They are all beloved classics that have been translated from the authors’ original languages and have enriched the U.S. children’s book landscape as well as readers of all ages. In this informational session, publishing personnel will share with attendees:

  • An overview of the translation and rights process
  • Why translated books are important
  • How to promote and sell these books to U.S. audiences
  • How books can be used in outreach to schools and community groups
  • How translated books can foster diversity, cultural awareness, and cross-cultural understanding
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Indies Introduce Breakfast

Indies Introduce Breakfast (June 28, 2019)
Content related to the education session, Indies Introduce Breakfast at Children's Institute 2019.
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Indies Introduce is about what independent booksellers do best: Discovering exciting debut authors and sharing the best with readers across the country. You will hear about the title selection process from the bookseller panelists who curated the list and many of this season’s debut authors will be present to read a short passage and answer a question posed by one of the panelists.

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Programming & Partnerships: The Art of Reading Aloud

Programming & Partnerships: The Art of Reading Aloud (June 27, 2019)
Content related to the education session, Programming & Partnerships: The Art of Reading Aloud at Children's Institute 2019.
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Almost every bookstore has a story time, but not every bookstore has a story time that keeps customers coming back again and again. This session is designed to teach attendees:

  • The performance aspect of story time and how to turn up the energy
  • Tips and tricks to be the best reader in the world
  • How to keep little ones engaged
  • Ways to adjust your approach when the crowd gets restless
  • How to read to kids of all ages
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Programming & Partnerships: Working with Title 1 Schools

Programming & Partnerships: Working with Title 1 Schools (June 27, 2019)
Content related to the education session, Programming & Partnerships: Working with Title 1 Schools at Children's Institute 2019.
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Title 1 schools work with a small number of resources and even smaller budgets to bring authors to student audiences, host book fairs, and keep accounts with independent bookstores. Luckily, many bookstores do manage successful and profitable partnerships with Title 1 schools. Panelists with ongoing success in partnering with Title 1 schools will share with attendees:

  • How to approach Title 1 schools
  • How these partnerships are effective and profitable
  • How to assist a school in maximizing monies received from a granting organization
  • How to build community goodwill through partnership with a Title 1 school
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Advanced Bookselling & Special Topics: Small Footprint, Big Impact

Advanced Bookselling & Special Topics: Small Footprint, Big Impact (June 27, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Small Footprint, Big Impact at Children's Institute 2019.
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You don’t need an infinite amount of space to remain competitive in independent bookselling. Bookstores under 1,000 square feet share what they do to maximize their selling space and host events without having to knock down walls. Attendees will learn from panelists who call a small store home:

  • The logistics of hosting an in-store event
  • Crowd management in a small space
  • Inventory management in a small stockroom
  • Keeping it fresh with inventive displays
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Opening Keynote: Ann Patchett

Opening Keynote: Ann Patchett (June 27, 2019)
Content related to the education session, Opening Keynote: Ann Patchett at Children's Institute 2019.
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Ann Patchett, the author of eight novels and three works of nonfiction, is the winner of the PEN/Faulkner Award, England’s Orange Prize, and the Book Sense Book of the Year, and was named one of Time magazine’s 100 Most Influential People in the World. Her work has been translated into more than 30 languages. She is the co-owner of Parnassus Books in Nashville, where she lives with her husband, Karl, and their dog, Sparky.

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Events University: In Store and Off Site Author Events

Events University: In Store and Off Site Author Events (June 26, 2019)
Content related to the education session, Events University: In Store and Off Site Author Events at Children's Institute 2019.
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Pre-registation required; $45 fee per person; space is limited and lunch is provided. Hosting events in-store and offsite is a great way to strengthen a customer base, build goodwill within your community, and make money. But tackling the ins and outs of events, no matter how large or small, is daunting, time-consuming, and, let’s face it, overwhelming. This full-day, two-part workshop led by aces in bookstore event management will teach attendees:

  • Best practices for in-store author events
  • Tips for navigating events in a small space
  • Best practices for off-site author events, including partnering with schools and libraries, hosting large-scale events, and using alternate venues
  • Best practices for ticketing events and anticipating turnout
  • How to launch a book festival in your community

Events University is open to all booksellers, including those who are not registered for Children’s Institute.

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Dealing With Difficult People

Dealing With Difficult People (January 24, 2019)
Content related to the education session, Dealing With Difficult People at Winter Institute 2019.
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PDF icon Seminary Co-op Training Document pdf112.62 KB
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The goal of this session is to help bookstore owners and employees learn how to empower themselves to end uncomfortable situations, including harassment, with professionalism and respect. Among other things, the panel will discuss tips for identifying and navigating out of these distressing situations and suggestions for talking points booksellers can rely on while under duress. Booksellers will hear discussions on:

  • Prioritizing personal safety
  • Tips for changing the power dynamic
  • Tips for extricating yourself from a situation in a professional way
  • Learning how to ask for help when needed
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Get Out of Your Comfort Zone: Building Successful Relationship With Publishers

Get Out of Your Comfort Zone: Building Successful Relationship With Publishers (January 24, 2019)
Content related to the education session, Get Out of Your Comfort Zone: Building Successful Relationship With Publishers at Winter Institute 2019.
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Creating and nurturing relationships with publishers is key to building a thriving business. Panelists in this session will provide an overview of how publishers work with independent bookstores and discuss steps booksellers can take to capitalize on and grow these relationships. Booksellers will learn:

  • Best practices for networking with publishers at industry events
  • What publishers look for in event proposal and how to land the A-List author
  • Best practices for pitching events in person
  • How to keep your relationships moving forward
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Introduction to Publisher Event Grids

Introduction to Publisher Event Grids (January 24, 2019)
Content related to the education session, Introduction to Publisher Event Grids at Winter Institute 2019.
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PDF icon Sample Requests pdf76.37 KB
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There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, booksellers will see sample event grids from publisher panelists and learn more about how publishers approach author tours and what they are looking for from bookstores. Booksellers will learn:

  • The number-one thing publishers are looking for in potential events
  • How to make your event proposal stand out
  • How to use Edelweiss to make your grids more specific
  • Important ways to follow up after you submit the grid

Top Tips for Instagram Success With Two Cats Communications

Top Tips for Instagram Success With Two Cats Communications (January 24, 2019)
Content related to the education session, Top Tips for Instagram Success With Two Cats Communications at Winter Institute 2019.
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Gain a better understanding of the valuable role Instagram can play in your bookstore’s marketing program with Two Cats Communication as they share a holistic overview of best business practices utilizing the social media platform. This session will set bookstores up for Instagram success by teaching attendees:

  • Optimization tips
  • The benefits of an Instagram Business Account
  • How to develop a consistent brand
  • Platform features that can increase your reach and bring value to your bookstore
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Industry Trends and Analytics

Industry Trends and Analytics (January 23, 2019)
Content related to the education session, Industry Trends and Analytics at Winter Institute 2019.
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Industry experts present a review of the most recent data on the U.S. book market with a deep-dive into the latest trends. There will be plenty of new insights to help attendees improve their business in the coming year.

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ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books

ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books (January 25, 2018)
Content related to the education session, ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books at Winter Institute 2018.
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PDF icon Tips for Hand-Selling Kids Books (PDF)182.63 KB
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Uh-oh! A customer needs help in the children's department, and not one children's specialist is available to assist. Don't panic — this session is for you! In a workshop setting, children's booksellers will offer advice, tips, and tricks to help the general bookseller expand their repertoire of sales skills to include selling children's books with confidence.

ABC Presents 101: Author Events for Schools

ABC Presents 101: Author Events for Schools (January 23, 2018)
Content related to the education session, ABC Presents 101: Author Events for Schools at Winter Institute 2018.
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PDF icon Author School Visit Schedule (PDF)170.08 KB
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Schools serve as an established audience for children’s authors. In this session, booksellers will learn how to develop relationships with schools and libraries, build pre-order sales, and encourage publicists and authors to put their store at the top of a publisher’s list for sending visiting authors to their community.

Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love

Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love (April 6, 2017)
Content related to the education session, Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love at Children's Institute 2017.
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Tegan Tigani of Queen Anne Book Company (Seattle, WA) will lead a brainstorming session on how booksellers can successfully expand their passion for books to other arenas and add to their personal income without having to give up their day jobs.
 

Bookselling 101: Writing Effective Blurbs

Bookselling 101: Writing Effective Blurbs (January 30, 2017)
Content related to the education session, Bookselling 101: Writing Effective Blurbs at Winter Institute 2017.

Handselling a book through an effective blurb is an essential bookselling skill, whether it’s for the Indie Next List, for shelf-talkers, or for other opportunities in-store, online, or elsewhere. A panel of bookseller blurb-writing all-stars will discuss the key elements of effective blurbs and direct attendees in hands-on exercises for writing and reviewing blurbs.

  • David Enyeart,Common Good Books (St. Paul, MN)
  • Peternelle Van Arsdale, Author The Beast is an Animal, Simon & Schuster
  • Pamela Klinger-Horn, Excelsior Bay Books (Excelsior, MN)
  • Luisa Smith, Book Passage (Corte Madera, CA) (Moderator)
     

Edelweiss+ and Bookseller Event Grids

Edelweiss+ and Bookseller Event Grids (January 29, 2017)
Content related to the education session, Edelweiss+ and Bookseller Event Grids at Winter Institute 2017.
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Did you know you can manage event grids with Edelweiss+?  In this session, an Edelweiss rep, a publicist, and a bookseller will explain the functionality of the grids and the important selling points in a good event proposal. 

  • Sarah Bagby, Watermark Books & Cafe (Wichita, KS)
  • Joe Foster, Education and Outreach Coordinator, Above the Treeline (Ann Arbor, MI)
  • Cathy Schornstein, Field Sales Representative, HarperCollins Publishers
     

ABC Presents: Successfully Merchandising and Selling Graphic Novels

ABC Presents: Successfully Merchandising and Selling Graphic Novels (January 28, 2017)
Content related to the education session, ABC Presents: Successfully Merchandising and Selling Graphic Novels at Winter Institute 2017.
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With graphic novels rapidly expanding as a category and continuing to mature as an art form, stores may struggle to determine which books to carry and how to display them, as well as how to handle resistance from skeptical parents and educators. Panelists will discuss these issues and more, from essential title lists to successful handselling and the value of graphic novels in fostering reading.

  • Michael Bender, Community Bookstore (Brooklyn, NY)
  • Heather Hebert, Children's Book World (Haverford, PA)
  • Marika McCoola, Porter Square Books (Cambridge, MA)
  • Michael Link, Joseph-Beth Booksellers (Cincinnati, OH) (Moderator)
     

ABC & ALA Present: Partnering With Your Local Library

ABC & ALA Present: Partnering With Your Local Library (June 23, 2016)
Content related to the education session, ABC & ALA Present: Partnering With Your Local Library at Children's Institute 2016.
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Booksellers and librarians serve a common need and share many goals, but partnering on events and other initiatives can be challenging.  Presented in cooperation with the American Library Association, this panel, featuring pairs of booksellers and librarians who are successfully working together, will discuss potential hurdles as well as solutions for productive partnerships between bookstores and libraries.

  • Laura DeLaney, Rediscovered Books (Boise, ID)
  • Heidi Lewis, Information Services Assistant Supervisor at the Boise Public Library (Boise, ID)
  • Holly Weinkauf, Red Balloon Bookshop (St. Paul, MN)
  • Lisa Von Drasek, Curator of the Children's Literature Research Collections at the University of Minnesota (Minneapolis, MN)
  • Lauren Zimmerman, Writer's Block Bookstore (Winter Park, FL)
  • Sabrina Smith, Assistant Director at the Winter Park Public Library (Winter Park, FL)
  • Natasha Gilmore, Associate Children’s Editor at Publishers Weekly (Moderator)
     

ABC Presents: Non-Author Events for Picture Books, Middle Grade, and YA

ABC Presents: Non-Author Events for Picture Books, Middle Grade, and YA (January 26, 2016)
Content related to the education session, ABC Presents: Non-Author Events for Picture Books, Middle Grade, and YA at Winter Institute 2016.
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PDF icon Gnome for the Holiday Game Card (PDF)681.9 KB

Fun and exciting events don’t always have to feature a visiting author. Themed events built around books for different age groups can offer great no-cost opportunities to fill out your calendar, attract new sales, and bring customers into your store beyond storytimes and discussion groups.

  • Danielle Borsch, Vroman’s Bookstore (Pasadena, CA)
  • Jennifer Green, Green Bean Books(Portland, OR)
  • Lisa Nehs, Books & Company (Oconomowoc, WI)
  • Beth Golay, Books & Whatnot (Moderator)
     

ABC Presents: Getting the Most Out of Your ARCs

ABC Presents: Getting the Most Out of Your ARCs (January 25, 2016)
Content related to the education session, ABC Presents: Getting the Most Out of Your ARCs at Winter Institute 2016.

Your stockpile of ARCs can present a great opportunity for marketing and community outreach at no additional cost. Learn from other booksellers how creative programs using ARCs and donations to underprivileged schools can lead to significant sales increases in your store or at your book fairs.

  • Jesica DeHart, BookPeople of Moscow (Moscow, ID)
  • Carol Moyer, Quail Ridge Books & Music (Raleigh, NC)
  • Elise Supovitz, Executive Director of Independent Retail and Canada Sales at Candlewick Press (Somerville, MA)
  • Mark von Bargen, Senior Director of Children's Trade Sales at Macmillan Children's Publishing Group (New York, NY)
  • Johanna Albrecht, Flyleaf Books (Chapel Hill, NC) (Moderator)
     

Making Storytime Fun and Profitable

Making Storytime Fun and Profitable (April 21, 2015)
Content related to the education session, Making Storytime Fun and Profitable at Children's Institute 2015.
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Learn how to attract capacity crowds week after week and how to market to this captive audience to drive sales.  Energetic and dynamic bookstore storytime leaders will discuss how to incorporate variety, pacing, and songs to add to the fun, as well as the risks and rewards of soliciting donations or even charging admittance.  This session will also include a demonstration of tips and tricks for wearing costume characters, including fun and easy ways to pose for pictures, how to deal with frightened children, and simple moves to make the character come alive.

  • Clare Doornbos, DIESEL, A Bookstore (Larkspur, CA)
  • Amy Oelkers, Red Balloon Bookshop (Saint Paul, MN)
  • Chudney Ross, Books and Cookies (Santa Monica, CA)
  • Sarah Bagby, Watermark Books (Wichita, KS) (moderator)
     

Managing Successful Book Fairs In-Store and Off-Site

Managing Successful Book Fairs In-Store and Off-Site (April 7, 2014)
Content related to the education session, Managing Successful Book Fairs In-Store and Off-Site at Children's Institute 2014.
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Book fairs can be a great source of revenue if you can keep them from being a drain on your resources.  How far in advance should you schedule in order to properly prepare?  How much inventory should you have on hand, and how do you choose titles and decide quantity?  Should you discount books, or offer a percentage of sales as cash back?  What kinds of events are helpful in driving book fair attendance?  What organizations, other than schools, make good book fair partners?  This session will give you the keys to grow your book fair business in your store, at schools, and elsewhere in your community.

Handselling 101

Handselling 101 (January 22, 2014)
Content related to the education session, Handselling 101 at Winter Institute 2014.
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This basic course for new booksellers and those interested in a refresher will provide best practices for handselling in the era of showrooming. A panel of experienced booksellers will explore not only placing the right book in a customer’s hands but also about how to close the sale. The session will conclude with the opportunity to see expert handsellers in action.

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