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Courting the Romance Reader (January 25, 2018)
Content related to the education session, Courting the Romance Reader at Winter Institute 2018.
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The romance genre has one of the highest shares of fiction sales in the U.S. market at 23 percent (NPD Book 2016). Now is the time to take a closer look at marketing and selling this dynamic genre. In this session, bookseller and publisher panelists will discuss best practices for developing a successful relationship with the romance reader as well as tips for marketing this genre in a general bookstore.

Working With Self-Published Authors (January 23, 2018)
Content related to the education session, Working With Self-Published Authors at Winter Institute 2018.
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Multiple programs are available to help booksellers work with local self-published authors. Panelists, including representatives from the Independent Book Publisher Association and Ingram Spark as well as booksellers who have created mutually beneficial relationships with self-published authors, will discuss existing programs and tips for successful relationships.

Featured Talk: Allison Risbridger, "Where Are We and Where Are We Going? Trends and Findings in Children's Bookselling" (April 6, 2017)
Content related to the education session, Featured Talk: Allison Risbridger, "Where Are We and Where Are We Going? Trends and Findings in Children's Bookselling" at Children's Institute 2017.
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PDF icon pdf2.49 MB
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Allison Risbridger, client development specialist at NPD Book, will present a review of the most recent data on the U.S. children’s book market with a deep-dive into the latest trends in genres, formats, buyer behavior, and more. Attendees will emerge with plenty of new insights to help them better understand their business in the coming year.

Climate Change and Retail Trends (January 29, 2017)
Content related to the education session, Climate Change and Retail Trends at Winter Institute 2017.
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File Climate Change Reading List xlsx19.29 KB
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As we continue to see the effects of climate change throughout the world, booksellers are asking what they can do -- both to keep their customers and communities informed on this critical issue and to become involved in climate change grassroots activism. Booksellers on this panel will share examples of store activities - from title lists and in-store activities to advice on how to work with climate change activists, both in your community and nationwide.

  • Chris Morrow, Northshire Bookstore (Manchester Center, VT)
  • Kevin Whelan, MN350 (Minneapolis, MN)
  • Patrick Hanlon, Environmental Initiatives Manager, City of Minneapolis Health Department (Minneapolis, MN)
  • Annie Philbrick, Bank Square Books (Mystic, CT) (Moderator)
     
Converting Social Media to Sales (January 29, 2017)
Content related to the education session, Converting Social Media to Sales at Winter Institute 2017.
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PDF icon Fountain Bookstore Strategy Guide pdf212.96 KB
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Social media is here to stay, but no one platform is invincible. Algorithms can change overnight. For example, if Facebook disappeared tomorrow, your following would evaporate with it. Luckily, you are already investing in one online presence you do control: your website. This panel will review how to use social media to drive traffic to your website and e-newsletters --regardless of which social media platforms you prefer or how they can change -- and how to leverage your social followings to meet your store's marketing goals.

  • Dan Graham, Book Soup (West Hollywood, CA)
  • Kelly Justice, Fountain Bookstore (Richmond, VA)
  • Catherine Cusick, ABA (Moderator)
     
ABC Presents: Using Nielsen Data to Expand Nonfiction Sales (January 28, 2017)
Content related to the education session, ABC Presents: Using Nielsen Data to Expand Nonfiction Sales at Winter Institute 2017.
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Building upon findings in a recent Nielsen Book study that showed a significant rise in sales of active nonfiction for children and the potential for even greater growth, booksellers who have successfully increased their nonfiction business will discuss the keys to broadening their inventory and maintaining a diverse selection to complement the subjects driving this category.

  • Kenny Brechner, Devaney, Doak & Garrett Booksellers (Farmington, ME)
  • Carol Moyer, Quail Ridge Books (Raleigh, NC)
  • Tegan Tigani, Queen Anne Book Company (Seattle, WA)
  • Sara Grochowski, Briliant Books (Traverse City, MI) (Moderator)
     
Integrating Used Books Into Your Inventory (January 28, 2017)
Content related to the education session, Integrating Used Books Into Your Inventory at Winter Institute 2017.
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Bringing used books into your store can improve your margins and help your bottom line, but it also brings a new set of considerations to your already established business procedures. This 101 introductory session will help you navigate issues such as buying, sourcing, and tracking your used inventory.

  • Jessi Blackstock, Magers & Quinn Booksellers (Minneapolis, MN)
  • Harriett Logan, Loganberry Books (Shaker Heights, OH)
  • Lacy Simons, hello hello books (Rockland, ME)
  • Shane Gottwals, Gottwals Books (Warner Robins, GA) (Moderator)
     
ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books (January 25, 2018)
Content related to the education session, ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books at Winter Institute 2018.
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PDF icon PDF69.75 KB
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Uh-oh! A customer needs help in the children's department, and not one children's specialist is available to assist. Don't panic — this session is for you! In a workshop setting, children's booksellers will offer advice, tips, and tricks to help the general bookseller expand their repertoire of sales skills to include selling children's books with confidence.

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PDF icon PDF357.86 KB
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PDF icon PDF70.19 KB
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PDF icon PDF130.22 KB
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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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