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Hiring for Diversity and Inclusion (January 25, 2018)
Content related to the education session, Hiring for Diversity and Inclusion at Winter Institute 2018.
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PDF icon Hiring for Diversity pdf419.88 KB
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Making hiring decisions for a diverse sales force often requires a new and different approach to hiring — including looking outside your normal sources for candidates and fostering relationships both in the store and in the larger community. Mecca E. Santana will be joining Marc Villa (Politics and Prose Bookstore) in a discussion on how to make your store more diverse and inclusive. Mecca is the Vice President of Diversity & Community Relations for Westchester Medical Center Health Network in White Plains, NY. Prior to this position, Ms. Santana served as the Chief Diversity Officer for the State of New York, and was responsible for the promotion of workforce diversity and inclusion, while also leading new initiatives to increase Minority & Women Owned Business (MWBE) procurement opportunities.

Best Practices for Buying, Marketing, and Handselling Diverse Books (January 24, 2018)
Content related to the education session, Best Practices for Buying, Marketing, and Handselling Diverse Books at Winter Institute 2018.
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Booksellers who have successfully expanded sections to include diverse books will share resources and techniques for buying, marketing, and handselling these books. Panelists will represent stores from communities of different sizes and demographics.

Fostering an Inclusive Environment for Staff and Customers With Disabilities (April 7, 2017)
Content related to the education session, Fostering an Inclusive Environment for Staff and Customers With Disabilities at Children's Institute 2017.
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PDF icon pdf813.63 KB
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Creating an inclusive environment is essential to broadening the goodwill and customer base of any bookstore. Panelists will discuss the social and financial reasons for making your store accessible in compliance with the Americans with Disabilities Act, strategies for educating staff, how to make accommodations for staff and customers with disabilities, ideas for special programming and related outreach, and resources to guide such initiatives.

  • Kimberly Cake, Enchanted Passage (Sutton, MA)
  • Drew Sieplinga, Wild Rumpus (Minneapolis, MN)
  • Susan Kusel, [words] Bookstore (Maplewood, NJ) (Moderator)
     

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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