Education Resources

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Marketing Meetup - How to Determine Your Marketing Budget

Marketing Meetup - How to Determine Your Marketing Budget (November 7, 2019)
Content related to the education session, Marketing Meetup - How to Determine Your Marketing Budget ABA Meetups.
AttachmentSize
PDF icon Marketing Plan Sample28.03 KB
Topic:
  • Marketing & PR
Tags:  None

Marketing is an important part of every business, but covering the cost of it can be challenging. In this session, hear from an industry expert and fellow booksellers on their best practices and recommendations for determining your own marketing budget. Guest speakers will be Mark Kaufman of Paz & Associates, Alana Haley of Schuler Books, Ari Gersen of Longfellow Books, and P.K. Sindwani of Towne Book Center.

Big Tech's Threat to Free Speech

Big Tech's Threat to Free Speech (October 2, 2019)
Content related to the education session, Big Tech's Threat to Free Speech .
Topic:
  • Advocacy
Tags:  None

Counterspeak: Banned Books Week Special Episode

Counterspeak: Banned Books Week Special Episode (September 19, 2019)
Content related to the education session, Counterspeak: Banned Books Week Special Episode .
Topic:
  • Advocacy
Tags:  None

Counterspeak: Reflecting on the Book Industry's Free Speech Legacy With ABA CEO Oren Teicher

Counterspeak: Reflecting on the Book Industry's Free Speech Legacy With ABA CEO Oren Teicher (September 4, 2019)
Content related to the education session, Counterspeak: Reflecting on the Book Industry's Free Speech Legacy With ABA CEO Oren Teicher .
Topic:
  • Advocacy
Tags:  None

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2 (August 8, 2019)
Content related to the education session, Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2 ABA Meetups.
Topic:
  • Marketing & PR
Tags:
  • Events

In the second of two meetups on how multi-store events are organized and marketed, bookseller speakers will continue to discuss Independent Bookstore Day in addition to other shop-local events, such as Find Waldo Local, Here’s Harry (a Harry Potter version of Where’s Waldo), and more. Guest speakers include Beth Stroh of Viewpoint Books, Jessica Palacios of Once Upon a Time, Laurie Gillman of East City Bookshop, and Elissa Sweet of Bank Square Books and Savoy Bookshop & Café

Counterspeak: Drag Queen Story Hour and Free Speech

Counterspeak: Drag Queen Story Hour and Free Speech (August 7, 2019)
Content related to the education session, Counterspeak: Drag Queen Story Hour and Free Speech .
Topic:
  • Advocacy
Tags:  None

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1 (July 25, 2019)
Content related to the education session, Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1 ABA Meetups.
Topic:
  • Buying and Selling
Tags:
  • Events

In the first of two meetups on how multi-store events are organized and marketed, bookseller speakers will focus on Independent Bookstore Day and how regional businesses put together bookstore crawls and passports. Guest speakers will be Clarissa Murphy of Silver Unicorn Bookstore; Katie Eelman of Papercuts J.P.; Eric Lorberer of the literary organization Rain Taxi; Tom Nissley of Phinney Books; and Jessica Stockton Bagnulo of Greenlight Bookstore.

Counterspeak: Assange, Amazon, and Antitrust

Counterspeak: Assange, Amazon, and Antitrust (July 3, 2019)
Content related to the education session, Counterspeak: Assange, Amazon, and Antitrust .
Topic:
  • Advocacy
Tags:  None

Closing Keynote: Alyssa Milano

Closing Keynote: Alyssa Milano (June 28, 2019)
Content related to the education session, Closing Keynote: Alyssa Milano Children's Institute 2019.
Topic:
  • Bookselling Essentials
Tags:
  • Children's Bookselling

Actress Alyssa Milano is a lifelong activist who is passionate about fighting for human rights. In addition to being named a National Ambassador by UNICEF and a 2017 Person of the Year by Time, Milano speaks to kids around the country about the importance of voting and teaches them how to fill out a ballot. Most recently, Milano popularized the #MeToo hashtag. She lives in Los Angeles with her husband and two kids.

Watch video from this event.

Buying & Selling: Selling Direct to Schools

Buying & Selling: Selling Direct to Schools (June 28, 2019)
Content related to the education session, Buying & Selling: Selling Direct to Schools Children's Institute 2019.
Topic:
  • Buying and Selling
Tags:
  • 101
  • Children's Bookselling
  • Handselling

Bookstores that sell direct to schools are an invaluable resource to the local community and have made use of a successful strategy for increasing cash flow and profits. Bookseller panelists who have worked closely with their school districts will share with attendees how they, too, can foster a relationship with school districts and add to their store’s bottom line. In this session, booksellers will learn:

  • Creating teacher wish lists and classroom requests
  • Tips on book fair distribution
  • How to manage in-school author visit orders
  • Best practices for orders
  • How to establish and manage subscription services with schools
  • Best Practices for working with educational publishers

Rebecca Crosswhite, Rediscovered Bookshop (Boise, ID); Kenny Brechner, Devaney, Doak & Garrett (Farmington, ME); Lauren Casey, Second Star to the Right Books (Denver, CO); Hannah DeCamp, Avid Bookshop (Athens, GA)

Watch video from this event.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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