Education Resources

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Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2 (August 8, 2019)
Content related to the education session, Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2 at ABA Meetups.
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In the second of two meetups on how multi-store events are organized and marketed, bookseller speakers will continue to discuss Independent Bookstore Day in addition to other shop-local events, such as Find Waldo Local, Here’s Harry (a Harry Potter version of Where’s Waldo), and more. Guest speakers include Beth Stroh of Viewpoint Books, Jessica Palacios of Once Upon a Time, Laurie Gillman of East City Bookshop, and Elissa Sweet of Bank Square Books and Savoy Bookshop & Café

Buying & Selling: Subscription Boxes

Buying & Selling: Subscription Boxes (June 28, 2019)
Content related to the education session, Buying & Selling: Subscription Boxes at Children's Institute 2019.
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With hundreds of subscription boxes to choose from, how will a customer know that yours is the right one for them? Attendees will learn the following from bookstores that have successful subscription box programs:

  • Best practices for marketing
  • Inventory control
  • Options for special services
  • How to select categories
  • Fulfillment management
  • Order tracking
Watch video from this event.

Buying & Selling: Books in Translation

Buying & Selling: Books in Translation (June 28, 2019)
Content related to the education session, Buying & Selling: Books in Translation at Children's Institute 2019.
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Hans Christian Andersen’s Fairy Tales, The Little Prince, Pippi Longstocking, Asterix — what do they all have in common? They are all beloved classics that have been translated from the authors’ original languages and have enriched the U.S. children’s book landscape as well as readers of all ages. In this informational session, publishing personnel will share with attendees:

  • An overview of the translation and rights process
  • Why translated books are important
  • How to promote and sell these books to U.S. audiences
  • How books can be used in outreach to schools and community groups
  • How translated books can foster diversity, cultural awareness, and cross-cultural understanding
Watch video from this event.

Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal

Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal (June 28, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal at Children's Institute 2019.
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Everyone wants to be a book influencer on social media, but it takes more than logging in and sharing a photo. Instagram influencer and debut author Hafsah Faizal will teach attendees:

  • What it means to have an Instagram persona and how to establish a unique voice
  • How to gain followers
  • Best practices for targeted messaging
  • How to effectively use hashtags
  • Tips to curate beautiful, attention-grabbing photos
  • How to establish profitable partnerships with other businesses and organizations
Watch video from this event.

Advanced Bookselling & Special Topics: Marketing Events to Ensure a Home Run

Advanced Bookselling & Special Topics: Marketing Events to Ensure a Home Run (June 27, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Marketing Events to Ensure a Home Run at Children's Institute 2019.
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You have a good idea for an event, but it’s not catching fire. You’ve sent out emails, created fliers for the store, and have even posted on all of your store’s social media channels, so what gives? In this session, marketing and events managers teach attendees:

  • Best practices for creating marketing campaigns
  • Opportunities for advertisement
  • Areas for potential partnerships for cross-marketing
  • Marketing timelines
  • Using social media methodically to get the most out of your posts
  • Thirteenth-hour efforts for the final push
Watch video from this event.

Events University

Events University (June 26, 2019)
Content related to the education session, Events University at Children's Institute 2019.
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Pre-registation required; $45 fee per person; space is limited and lunch is provided.

Hosting events in-store and offsite is a great way to strengthen a customer base, build goodwill within your community, and make money. But tackling the ins and outs of events, no matter how large or small, is daunting, time-consuming, and, let’s face it, overwhelming. This full-day, two-part workshop led by aces in bookstore event management will teach attendees:

  • Best practices for in-store author events
  • Tips for navigating events in a small space
  • Best practices for off-site author events, including partnering with schools and libraries, hosting large-scale events, and using alternate venues
  • Best practices for ticketing events and anticipating turnout
  • How to launch a book festival in your community

Events University is open to all booksellers, including those who are not registered for Children’s Institute.

Watch video from this event.

Dazzling In-Store Displays

Dazzling In-Store Displays (January 25, 2019)
Content related to the education session, Dazzling In-Store Displays at Winter Institute 2019.
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You only have a few seconds to attract—and hold—a customer’s attention, so it’s critical that you get it right if you want to turn a browser into a buyer. From the whimsical to the thought-provoking, store displays done right tell a story that taps into a customer’s needs—needs for entertainment, introspection, fantasy, connection, and more. Booksellers who are skilled at telling stories through engaging displays will present tips and visuals on how to make an eye-catching in-store displays that turn browsers into buyers.

Watch video from this event.

Top Tips for Instagram Success With Two Cats Communications

Top Tips for Instagram Success With Two Cats Communications (January 24, 2019)
Content related to the education session, Top Tips for Instagram Success With Two Cats Communications at Winter Institute 2019.
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Gain a better understanding of the valuable role Instagram can play in your bookstore’s marketing program with Two Cats Communication as they share a holistic overview of best business practices utilizing the social media platform. This session will set bookstores up for Instagram success by teaching attendees:

  • Optimization tips
  • The benefits of an Instagram Business Account
  • How to develop a consistent brand
  • Platform features that can increase your reach and bring value to your bookstore
Watch video from this event.

Starting a Children's or Teen Book Festival

Starting a Children's or Teen Book Festival (April 20, 2015)
Content related to the education session, Starting a Children's or Teen Book Festival at Children's Institute 2015.
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A children’s book festival can be an ideal vehicle to promote reading and literacy in your community.  Booksellers with vast experience at literary festivals around the country will explain how to get started with your own children's or teen festival, working in partnership with other local businesses and organizations, attracting authors and publicists, and garnering media attention.  How narrow or broadly should your focus be, when are the best times of year, and what other considerations must go into such an undertaking?  Learn all this and more before adding a festival to your events calendar.

  • Cathy Berner, Blue Willow Bookshop (Houston, TX), Coordinator for the Bookworm Festival for Emerging Readers, Tweens Read, and TeenBookCon
  • Diane Capriola, Little Shop of Stories (Decatur, GA), Children and Teen Program Manager for the AJC Decatur Book Festival
  • Meghan Goel, BookPeople (Austin, TX), Program Director for the Texas Teen Book Festival
  • Liesl Freudenstein, Boulder Book Store (Boulder, CO) (moderator)
     

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing (January 23, 2014)
Content related to the education session, The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing at Winter Institute 2014.

Geno Church, Word of Mouth Pathfinder from Brains on Fire, will lead an interactive workshop created to help booksellers spark and sustain word of mouth marketing. Learn how to make people fall passionately and madly in love with your store, and how loving your customers can result in not just building a thriving community, but also drive meaningful conversations and, ultimately, the financial success of your business. This session will also be offered on Friday from 10:30 a.m. - 11:45 a.m. 

Free for the Asking: Marketing with PR & Social Media

Free for the Asking: Marketing with PR & Social Media (January 20, 2011)
Content related to the education session, Free for the Asking: Marketing with PR & Social Media at Winter Institute 2011.

Putting your store in the media spotlight and keeping it there does not have to cost a lot of money. In fact, it doesn't have to cost you anything at all beyond usual staff hours. This session will focus on how to take advantage of free media outlets to market and promote your store.

Customer Surveys: Why & How

Customer Surveys: Why & How (February 4, 2010)
Content related to the education session, Customer Surveys: Why & How at Winter Institute 2010.

Have you ever wondered what your customers think about your store or how they view you compared to your competition? In this session, find out how to create and execute customer surveys that will help you learn more about your customers and develop more effective strategies to meet their needs. This session will outline the "nuts-and-bolts" of how to do customer surveys -- including how to frame questions, administer the survey in your store and online, and analyze the results.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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