Education Resources

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Dazzling In-Store Displays

Dazzling In-Store Displays (January 25, 2019)
Content related to the education session, Dazzling In-Store Displays [field_which_institute].
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You only have a few seconds to attract—and hold—a customer’s attention, so it’s critical that you get it right if you want to turn a browser into a buyer. From the whimsical to the thought-provoking, store displays done right tell a story that taps into a customer’s needs—needs for entertainment, introspection, fantasy, connection, and more. Booksellers who are skilled at telling stories through engaging displays will present tips and visuals on how to make an eye-catching in-store displays that turn browsers into buyers.

Watch video from this event.

Top Tips for Instagram Success With Two Cats Communications

Top Tips for Instagram Success With Two Cats Communications (January 24, 2019)
Content related to the education session, Top Tips for Instagram Success With Two Cats Communications[field_which_institute].
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Gain a better understanding of the valuable role Instagram can play in your bookstore’s marketing program with Two Cats Communication as they share a holistic overview of best business practices utilizing the social media platform. This session will set bookstores up for Instagram success by teaching attendees:

  • Optimization tips
  • The benefits of an Instagram Business Account
  • How to develop a consistent brand
  • Platform features that can increase your reach and bring value to your bookstore
Watch video from this event.

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing (January 23, 2014)
Content related to the education session, The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing[field_which_institute].

Geno Church, Word of Mouth Pathfinder from Brains on Fire, will lead an interactive workshop created to help booksellers spark and sustain word of mouth marketing. Learn how to make people fall passionately and madly in love with your store, and how loving your customers can result in not just building a thriving community, but also drive meaningful conversations and, ultimately, the financial success of your business. This session will also be offered on Friday from 10:30 a.m. - 11:45 a.m. 

Free for the Asking: Marketing with PR & Social Media

Free for the Asking: Marketing with PR & Social Media (January 20, 2011)
Content related to the education session, Free for the Asking: Marketing with PR & Social Media[field_which_institute].

Putting your store in the media spotlight and keeping it there does not have to cost a lot of money. In fact, it doesn't have to cost you anything at all beyond usual staff hours. This session will focus on how to take advantage of free media outlets to market and promote your store.

Customer Surveys: Why & How

Customer Surveys: Why & How (February 4, 2010)
Content related to the education session, Customer Surveys: Why & How[field_which_institute].

Have you ever wondered what your customers think about your store or how they view you compared to your competition? In this session, find out how to create and execute customer surveys that will help you learn more about your customers and develop more effective strategies to meet their needs. This session will outline the "nuts-and-bolts" of how to do customer surveys -- including how to frame questions, administer the survey in your store and online, and analyze the results.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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