Education Resources

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Marketing Meetup - Marketing Ideas From Small Stores

Marketing Meetup - Marketing Ideas From Small Stores (July 2, 2020)
Content related to the education session Marketing Meetup - Marketing Ideas From Small Stores, ABA Meetups.
Topic:
  • Marketing & PR
Tags:
  • 101

Marketing is absolutely necessary for a business to be successful, and even more important for small, independent businesses. Without thoughtful marketing, your store may only be recommended a few times by people who happen to find you — but that’s it; there’s no real customer growth. In this session, you’ll hear from ​six guest speakers from small bookstores, who will share what works for their stores in a variety of marketing areas, including social media, newsletters, events, and general marketing.

Marketing Meetup - Marketing Your Store to a School: Revisited

Marketing Meetup - Marketing Your Store to a School: Revisited (June 25, 2020)
Content related to the education session Marketing Meetup - Marketing Your Store to a School: Revisited, ABA Meetups.
AttachmentSize
Plain text icon GMT20200625-170748_Marketing-.txt6.42 KB
Topic:
  • Marketing & PR
Tags:
  • Children's Bookselling
  • Events

ABA is revisiting the topic of "Marketing Your Store to a School" with a focus on what needs to change as businesses are in various states of operation and events are taking place virtually instead of in-person. Booksellers will hear about the changes bookseller panelists have made or are considering making and get fresh points of view from booksellers just beginning the process.

Guest Speakers include:
Cathy Berner, Blue Willow Bookshop, Houston, Texas
Stephanie Heinz, Print: A Bookstore, Portland, Maine
Jamie Anderson, Duck’s Cottage, Duck, North Carolina
Emily Woods, McNally Jackson, New York City, New York
Kathy Burnette, The Brain Lair, South Bend, Indiana
Suzi Hough, Hicklebee’s, San Jose, California

 
Please note this video has been edited from the original recording. 

ABA Coffee Break (6/9/2020)

ABA Coffee Break (6/9/2020) (June 9, 2020)
Content related to the education session ABA Coffee Break (6/9/2020), Coffeebreak.
AttachmentSize
Plain text icon GMT20200609-185754_ABA-Coffee.txt4.52 KB
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Marketing Meetup - Retaining New Customers Part 2 (6/4/2020)

Marketing Meetup - Retaining New Customers Part 2 (6/4/2020) (June 4, 2020)
Content related to the education session Marketing Meetup - Retaining New Customers Part 2 (6/4/2020), ABA Meetups.
AttachmentSize
Plain text icon GMT20200604-165806_Marketing-.txt5.36 KB
Topic:
  • Marketing & PR
Tags:
  • Technology

“How to Make Friends and Influence Purchases: Digital Marketing’s Self-Help Guide to Customer Retention.”

For Part 2 on Retaining New Customers, Jordan Brannon and Cass Cross of Coalition Technologies will return to discuss how to maximize the value of each new visitor to your site through social media marketing, retargeting, paid advertising, and more. 

ABA Coffee Break (6/2/2020)

ABA Coffee Break (6/2/2020) (June 2, 2020)
Content related to the education session ABA Coffee Break (6/2/2020), Coffeebreak.
AttachmentSize
Plain text icon GMT20200602-185757_ABA-Coffee.txt6.46 KB
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA Coffee Break (5/28/2020)

ABA Coffee Break (5/28/2020) (May 28, 2020)
Content related to the education session ABA Coffee Break (5/28/2020), Coffeebreak.
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA Coffee Break (5/26/2020)

ABA Coffee Break (5/26/2020) (May 26, 2020)
Content related to the education session ABA Coffee Break (5/26/2020), Coffeebreak.
AttachmentSize
Plain text icon GMT20200526-185813_ABA-Coffee.txt11.33 KB
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA Coffee Break (5/21/2020)

ABA Coffee Break (5/21/2020) (May 21, 2020)
Content related to the education session ABA Coffee Break (5/21/2020), Coffeebreak.
AttachmentSize
Plain text icon GMT20200521-185818_ABA-Coffee.txt11.25 KB
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA Coffee Break (5/19/2020)

ABA Coffee Break (5/19/2020) (May 19, 2020)
Content related to the education session ABA Coffee Break (5/19/2020), Coffeebreak.
AttachmentSize
Plain text icon GMT20200519-185934_ABA-Coffee.txt10.59 KB
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA Coffee Break (5/14/2020)

ABA Coffee Break (5/14/2020) (May 14, 2020)
Content related to the education session ABA Coffee Break (5/14/2020), Coffeebreak.
AttachmentSize
Plain text icon GMT20200514-185849_ABA-Coffee.txt5.34 KB
Topic:
  • Operations
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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