Education Resources

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Marketing Meetup - Holiday Marketing Open Conversation

Marketing Meetup - Holiday Marketing Open Conversation (August 4, 2022)
Content related to the education session Marketing Meetup - Holiday Marketing Open Conversation, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

Get a jump start on your holiday marketing plans by joining us for this open conversation on what's worked in the past, ideas you want to try this year, and how you'll be preparing.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Holiday Marketing Open Conversation (August 4, 2022)
Content related to the education session Marketing Meetup - Holiday Marketing Open Conversation, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy3.8 KB
Plain text icon Transcript53.39 KB
Topic:
  • Marketing & PR
Tags:
  • Handselling

Get a jump start on your holiday marketing plans by joining us for this open conversation on what's worked in the past, ideas you want to try this year, and how you'll be preparing.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Audiobooks: Best practices for marketing and driving sales

Marketing Meetup - Audiobooks: Best practices for marketing and driving sales (July 21, 2022)
Content related to the education session Marketing Meetup - Audiobooks: Best practices for marketing and driving sales, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

In this robust conversation with bookstores and audio publishers, attendees will get updates about audiobook sales and consumer behavior and tips for interesting customers in the format. Learn from bookstores about how audiobook sales have benefited their stores and what suggestions they have for making the most of offering the format. 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Audiobooks: Best practices for marketing and driving sales (July 21, 2022)
Content related to the education session Marketing Meetup - Audiobooks: Best practices for marketing and driving sales, ABA Marketing Meetups.
AttachmentSize
PDF icon APA Consumer and Sales Data 2022711.43 KB
Plain text icon Chat Copy3.06 KB
Plain text icon Transcript70.54 KB
Topic:
  • Marketing & PR
Tags:
  • Handselling

In this robust conversation with bookstores and audio publishers, attendees will get updates about audiobook sales and consumer behavior and tips for interesting customers in the format. Learn from bookstores about how audiobook sales have benefited their stores and what suggestions they have for making the most of offering the format. 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

New Member Series: Intro to ABA Benefits Q3

New Member Series: Intro to ABA Benefits Q3 (July 12, 2022)
Content related to the education session New Member Series: Intro to ABA Benefits Q3, New Member Series.
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Topic:
  • Bookselling Essentials
Tags:
  • 101

Our New Member Series: Intro to ABA Benefits includes a tutorial on navigating Bookweb.org to ensure a better understanding of where to find the information most vital for members. The presentation looks at education resources, networking and community, business affinity partnerships, indie marketing, advocacy, and much more. The second half of the session will offer booksellers an open forum during which they can ask questions and talk with ABA staff.

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. 

New Member Series: Intro to ABA Benefits Q3 (July 12, 2022)
Content related to the education session New Member Series: Intro to ABA Benefits Q3, New Member Series.
AttachmentSize
Plain text icon Chat Copy1.24 KB
Plain text icon Transcript34.54 KB
Topic:
  • Bookselling Essentials
Tags:
  • 101

Our New Member Series: Intro to ABA Benefits includes a tutorial on navigating Bookweb.org to ensure a better understanding of where to find the information most vital for members. The presentation looks at education resources, networking and community, business affinity partnerships, indie marketing, advocacy, and much more. The second half of the session will offer booksellers an open forum during which they can ask questions and talk with ABA staff.

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. 

ShopTalk - GTM Payroll & HR

ShopTalk - GTM Payroll & HR (July 5, 2022)
Content related to the education session ShopTalk - GTM Payroll & HR, ShopTalk.
Watch video from this event.
Topic:
  • Bookselling Essentials
Tags:
  • 101

This ShopTalk will feature a presentation from GTM Payroll & HR; a comprehensive solution for all of your HR needs. GTM HR (formerly PINNACLE HR), is a human resources services provider. ABA bookstore members will have access to a certified human resources professional who will provide assistance with development or updates to employee handbooks, wage benchmarking data, HR forms, training programs, and advice and opinions on various HR-related problems. ABA bookstore members will receive a discounted hourly rate for most HR services. There is no monthly rate and no startup fee. Some services are available on a fixed fee basis; the GTM HR consultant will provide time estimates and quotes upon request.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

ShopTalk - GTM Payroll & HR (July 5, 2022)
Content related to the education session ShopTalk - GTM Payroll & HR, ShopTalk.
Topic:
  • Bookselling Essentials
Tags:
  • 101

This ShopTalk will feature a presentation from GTM Payroll & HR; a comprehensive solution for all of your HR needs. GTM HR (formerly PINNACLE HR), is a human resources services provider. ABA bookstore members will have access to a certified human resources professional who will provide assistance with development or updates to employee handbooks, wage benchmarking data, HR forms, training programs, and advice and opinions on various HR-related problems. ABA bookstore members will receive a discounted hourly rate for most HR services. There is no monthly rate and no startup fee. Some services are available on a fixed fee basis; the GTM HR consultant will provide time estimates and quotes upon request.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

"Magical Portals Are Real, And I Can Prove It!" with Charlie Jane Anders

"Magical Portals Are Real, And I Can Prove It!" with Charlie Jane Anders (June 22, 2022)
Content related to the education session "Magical Portals Are Real, And I Can Prove It!" with Charlie Jane Anders, Children's Institute 2022.
Topic:
  • Operations
Tags:
  • Events

Closing keynote address by Charlie Jane Anders. 

Charlie Jane Anders, Tor Teen (New York, NY)

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Book Fair Models & Profitability

Book Fair Models & Profitability (June 22, 2022)
Content related to the education session Book Fair Models & Profitability, Children's Institute 2022.
Topic:
  • Finance
  • Marketing & PR
Tags:
  • Children's Bookselling

Book fairs come in all shapes and sizes. If well planned, they can be a profitable undertaking for a bookstore. In this session, booksellers with profitable book fair models will discuss different store models and how bookstores with established relationships with local school districts can analyze and optimize profitability.

Jessica Hahl, Country Bookshelf (Bozeman, MT); Stephanie Heinz, PRINT: a bookstore (Portland, ME); Mark Adam, San Marino Toy & Book Shoppe (San Marino, CA); Hannah Walcher, Books Inc. (San Leandro, CA)

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

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PRESS INQUIRIES: ray@bookweb.org

INDIECOMMERCE: staff@bookweb.org

ALL OTHER INQUIRIES: info@BookWeb.org

 

 

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