Education Resources

You're looking at education materials related to the topic(s) Buying and Selling. Results are filtered using the Topics, Focus, Event, and Format filters on this page.

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ABC Presents: Crash Course in Kids' Bookselling

ABC Presents: Crash Course in Kids' Bookselling (January 24, 2019)
Content related to the education session, ABC Presents: Crash Course in Kids' Bookselling at Winter Institute 2019.
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Scenario: your store's children's bookseller is out sick and not one general bookseller has even an inkling about kids’ books. Never fear! Geared towards general booksellers with ZERO experience in the kid’s department, children’s frontlist booksellers on this panel will provide a crash course to prepare any bookseller to head into the children's department. In the session, general booksellers will learn:

  • Key phrases to use when selling a kids book
  • Important questions to ask a child and a parent when selecting a book
  • Signs to look for when selecting a book (shelf talkers, inferences from the cover)
  • Basic important information to always have in their back pocket
  • Where to look for recommendations
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Maximizing and Marketing Pre-Order Sales

Maximizing and Marketing Pre-Order Sales (January 23, 2019)
Content related to the education session, Maximizing and Marketing Pre-Order Sales at Winter Institute 2019.
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Pre-orders are becoming an increasingly important way in which books are sold and marketed in 2018, and indie bookstores can and should take part in this growing business. Heavily influenced by television and social media, the months before a title’s publication are critical, and pre-orders are a growing component of a book’s ultimate sales. By working with publishers to take full advantage of pre-order opportunities, indie bookstores can avoid lost sales, lost PR, and lost market share. In this session, panelists will discuss ways that stores can successfully promote and sell pre-orders to become an integral partner to publishers and authors. Learn about new methods developed and tested by a task force of indie stores--including processes and protocols for stores using various POS systems--that all stores can use to maximize pre-orders through marketing, tracking, and reporting. The session will include bookseller participation from the pre-order task force.

 

 

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Yes She Can: Programs and Partnerships to Empower Women

Yes She Can: Programs and Partnerships to Empower Women (January 23, 2019)
Content related to the education session, Yes She Can: Programs and Partnerships to Empower Women at Winter Institute 2019.
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Join your colleagues for a discussion on creating events and opportunities to highlight women's voices in the store and larger retail community. Hear from booksellers who are fostering women entrepreneurs, cross-promoting with women-owned businesses, creating dynamic in-store programming, and more. ABA members know that a diverse business district promotes a thriving local economy, and they are finding ways to ensure their stores, their communities, and their business districts are as dynamic and profitable as possible.

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ABC Group Presents: Selling Direct to Schools

ABC Group Presents: Selling Direct to Schools (January 23, 2019)
Content related to the education session, ABC Group Presents: Selling Direct to Schools at Winter Institute 2019.
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Bookstores that sell direct to schools are an invaluable resource to the local community and a successful strategy for increasing cash flow and profits. Bookseller panelists who have worked closely with their school districts will share with Institute attendees how they too can foster a relationship with school districts and add to their stores’ bottom line. In this session booksellers will learn:

  • How to find appropriate school contacts
  • How to create teacher wishlists
  • How to become a school’s one-stop book fair distributor
  • How to manage in-school author visit orders
  • Best practices for orders
  • How to establish and manage subscription services
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Stars of Albuquerque Indie Retail

Stars of Albuquerque Indie Retail (January 23, 2019)
Content related to the education session, Stars of Albuquerque Indie Retail at Winter Institute 2019.
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Being an independent bookstore in today’s retail environment means working tirelessly to stay connected with your community while also promoting yourself online as an alternative to other online retailers. All independent retailers, not just booksellers, are meeting this challenge in various ways. Come to this session to hear from Albuquerque’s independent retailer stars, ask questions, and discover ideas to apply to your bookstore.

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Bringing Play and Revenue into the Store: Board Games are Back!

Bringing Play and Revenue into the Store: Board Games are Back! (January 23, 2019)
Content related to the education session, Bringing Play and Revenue into the Store: Board Games are Back! at Winter Institute 2019.
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If the thought of playing board games brings up childhood memories of Monopoly and Risk and not much else, you have some catching up to do. Board games are a hot trend and a growing business. And they’ve grown a lot more sophisticated than what you might remember. The popular digital games that have made the leap to board games, the games inspired by viral internet challenges, and the traditional games of your childhood all have something in common: face-to-face social interaction, which is a key component of successful independent bookstores. Come hear from booksellers who have integrated board games and play nights into their sales and events. An independent board game seller joins the panel to discuss the aspects of his business and how booksellers can bring games -- and customers -- into the bookstore.

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ABC Group Presents: Hosting A+ Educator Nights

ABC Group Presents: Hosting A+ Educator Nights (January 23, 2019)
Content related to the education session, ABC Group Presents: Hosting A+ Educator Nights at Winter Institute 2019.
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Community educators are important bookstore allies. They work closely with children, and children need books! Making sure bookstores are carrying what teachers are recommending is essential to strengthening the relationship between the two. In this session, event planners and buyers will share how they have implemented and had success hosting Educator Nights. Booksellers will learn:

  • Why Educator Nights are important
  • How to build a bookstore’s list of educator contacts
  • The type of information educators are seeking out when they come to an in-store Educator Night

Important topics to discuss at these events

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Selling International and Diverse Books: Panel with Bookselling Without Borders Alumni & Organizers

Selling International and Diverse Books: Panel with Bookselling Without Borders Alumni & Organizers (January 23, 2019)
Content related to the education session, Selling International and Diverse Books: Panel with Bookselling Without Borders Alumni & Organizers at Winter Institute 2019.
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Never has there been a greater need for diverse and international voices in the American market. In this session, panelists will discuss practices they have brought back to their stores from their experiences with Bookselling Without Borders, a fellowship program that sends U.S. booksellers to foreign book fairs as part of a book industry professional exchange program. Among other things, the Bookselling Without Borders program seeks to help booksellers develop concrete ideas for increasing sales of diverse and international literature in the indie market.

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Maximizing Pre-Orders Fall Shows 2018

Maximizing Pre-Orders Fall Shows 2018 (October 21, 2018)
Content related to the education session, Maximizing Pre-Orders Fall Shows 2018 at Fall Regionals 2018.
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Maximizing Pre-Orders focuses on how indie bookstores can take full advantage of pre-order opportunities and boost their sales, PR, and market share. In this presentation, booksellers will also discover ways to successfully promote and sell pre-orders including new methods developed and tested by ABA’s Pre-Orders Task Force of indie stores.

Courting the Romance Reader

Courting the Romance Reader (January 25, 2018)
Content related to the education session, Courting the Romance Reader at Winter Institute 2018.
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The romance genre has one of the highest shares of fiction sales in the U.S. market at 23 percent (NPD Book 2016). Now is the time to take a closer look at marketing and selling this dynamic genre. In this session, bookseller and publisher panelists will discuss best practices for developing a successful relationship with the romance reader as well as tips for marketing this genre in a general bookstore.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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