Education Resources

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Buying & Selling: Subscription Boxes

Buying & Selling: Subscription Boxes (June 28, 2019)
Content related to the education session, Buying & Selling: Subscription Boxes Children's Institute 2019.
Topic:
  • Bookselling Essentials
  • Buying and Selling
  • Marketing & PR
Tags:
  • 101
  • Children's Bookselling

With hundreds of subscription boxes to choose from, how will a customer know that yours is the right one for them? Attendees will learn the following from bookstores that have successful subscription box programs:

  • Best practices for marketing
  • Inventory control
  • Options for special services
  • How to select categories
  • Fulfillment management
  • Order tracking

Sami Thomason, Square Books (Oxford, MS); Lauren Savage, The Reading Bug (San Carlos, CA); Kathy Burnette, The Brain Lair (South Bend, IN); Kim Tano, Powell's Books (Portland, OR)

Watch video from this event.
Buying & Selling: Subscription Boxes (June 28, 2019)
Content related to the education session, Buying & Selling: Subscription Boxes Children's Institute 2019.
Topic:
  • Bookselling Essentials
  • Buying and Selling
  • Marketing & PR
Tags:
  • 101
  • Children's Bookselling

With hundreds of subscription boxes to choose from, how will a customer know that yours is the right one for them? Attendees will learn the following from bookstores that have successful subscription box programs:

  • Best practices for marketing
  • Inventory control
  • Options for special services
  • How to select categories
  • Fulfillment management
  • Order tracking

Sami Thomason, Square Books (Oxford, MS); Lauren Savage, The Reading Bug (San Carlos, CA); Kathy Burnette, The Brain Lair (South Bend, IN); Kim Tano, Powell's Books (Portland, OR)

Watch video from this event.

Glory Edim: Well-Read Black Girl Workshop

Glory Edim: Well-Read Black Girl Workshop (June 28, 2019)
Content related to the education session, Glory Edim: Well-Read Black Girl Workshop Children's Institute 2019.
Topic:
  • Bookselling Essentials
  • Diversity & Inclusion
Tags:
  • Events

This year, the American Booksellers Association is partnering with Well-Read Black Girl founder Glory Edim to bring book club meetings to independent bookstores nationwide with the goal of amplifying diverse voices and supporting emerging writers of color. Booksellers are invited to sign on to serve as ambassadors and host Well-Read Black Girl book clubs in their stores throughout the year. Learn more about the partnership.

Watch video from this event.
Glory Edim: Well-Read Black Girl Workshop (June 28, 2019)
Content related to the education session, Glory Edim: Well-Read Black Girl Workshop Children's Institute 2019.
Topic:
  • Bookselling Essentials
  • Diversity & Inclusion
Tags:
  • Events

This year, the American Booksellers Association is partnering with Well-Read Black Girl founder Glory Edim to bring book club meetings to independent bookstores nationwide with the goal of amplifying diverse voices and supporting emerging writers of color. Booksellers are invited to sign on to serve as ambassadors and host Well-Read Black Girl book clubs in their stores throughout the year. Learn more about the partnership.

Watch video from this event.

Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal

Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal (June 28, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal Children's Institute 2019.
Topic:
  • Marketing & PR
Tags:
  • 101
  • Technology

Everyone wants to be a book influencer on social media, but it takes more than logging in and sharing a photo. Instagram influencer and debut author Hafsah Faizal will teach attendees:

  • What it means to have an Instagram persona and how to establish a unique voice
  • How to gain followers
  • Best practices for targeted messaging
  • How to effectively use hashtags
  • Tips to curate beautiful, attention-grabbing photos
  • How to establish profitable partnerships with other businesses and organizations

Hafsah Faizal, Author; Sara Grochowski, McLean & Eakin Booksellers (Petoskey, MI)

Watch video from this event.

Buying & Selling: Books in Translation

Buying & Selling: Books in Translation (June 28, 2019)
Content related to the education session, Buying & Selling: Books in Translation Children's Institute 2019.
Topic:
  • Bookselling Essentials
  • Buying and Selling
  • Marketing & PR
Tags:
  • 101
  • Children's Bookselling
  • Handselling

Hans Christian Andersen’s Fairy Tales, The Little Prince, Pippi Longstocking, Asterix — what do they all have in common? They are all beloved classics that have been translated from the authors’ original languages and have enriched the U.S. children’s book landscape as well as readers of all ages. In this informational session, publishing personnel will share with attendees:

  • An overview of the translation and rights process
  • Why translated books are important
  • How to promote and sell these books to U.S. audiences
  • How books can be used in outreach to schools and community groups
  • How translated books can foster diversity, cultural awareness, and cross-cultural understanding

Marika McCoola, Porter Square Books (Cambridge, MA); Claudia Bedrick Zoe, Enchanted Lion Books (Brooklyn, NY); Jen Kraar, City of Asylum (Pittsburgh, PA); Nicholas Miller, NorthSouth Books (Vestal, NY); Isabel Sanchez Vegara, Author

Watch video from this event.
Buying & Selling: Books in Translation (June 28, 2019)
Content related to the education session, Buying & Selling: Books in Translation Children's Institute 2019.
Topic:
  • Bookselling Essentials
  • Buying and Selling
  • Marketing & PR
Tags:
  • 101
  • Children's Bookselling
  • Handselling

Hans Christian Andersen’s Fairy Tales, The Little Prince, Pippi Longstocking, Asterix — what do they all have in common? They are all beloved classics that have been translated from the authors’ original languages and have enriched the U.S. children’s book landscape as well as readers of all ages. In this informational session, publishing personnel will share with attendees:

  • An overview of the translation and rights process
  • Why translated books are important
  • How to promote and sell these books to U.S. audiences
  • How books can be used in outreach to schools and community groups
  • How translated books can foster diversity, cultural awareness, and cross-cultural understanding

Marika McCoola, Porter Square Books (Cambridge, MA); Claudia Bedrick Zoe, Enchanted Lion Books (Brooklyn, NY); Jen Kraar, City of Asylum (Pittsburgh, PA); Nicholas Miller, NorthSouth Books (Vestal, NY); Isabel Sanchez Vegara, Author

Watch video from this event.
Buying & Selling: Books in Translation (June 28, 2019)
Content related to the education session, Buying & Selling: Books in Translation Children's Institute 2019.
Topic:
  • Bookselling Essentials
  • Buying and Selling
  • Marketing & PR
Tags:
  • 101
  • Children's Bookselling
  • Handselling

Hans Christian Andersen’s Fairy Tales, The Little Prince, Pippi Longstocking, Asterix — what do they all have in common? They are all beloved classics that have been translated from the authors’ original languages and have enriched the U.S. children’s book landscape as well as readers of all ages. In this informational session, publishing personnel will share with attendees:

  • An overview of the translation and rights process
  • Why translated books are important
  • How to promote and sell these books to U.S. audiences
  • How books can be used in outreach to schools and community groups
  • How translated books can foster diversity, cultural awareness, and cross-cultural understanding

Marika McCoola, Porter Square Books (Cambridge, MA); Claudia Bedrick Zoe, Enchanted Lion Books (Brooklyn, NY); Jen Kraar, City of Asylum (Pittsburgh, PA); Nicholas Miller, NorthSouth Books (Vestal, NY); Isabel Sanchez Vegara, Author

Watch video from this event.

Diversity, Equity & Inclusion: Conducting a Diversity Audit

Diversity, Equity & Inclusion: Conducting a Diversity Audit (June 28, 2019)
Content related to the education session, Diversity, Equity & Inclusion: Conducting a Diversity Audit Children's Institute 2019.
Topic:
  • Diversity & Inclusion
Tags:
  • 101
  • Children's Bookselling
  • Owners and Managers

Representation matters. #OwnVoices matters. As bearers of knowledge and information for children, it is imperative that a bookstore’s inventory reflects the experiences of all kinds of people to cultivate cultural awareness and engender empathy in youth. One step toward a more inclusive collection of books is to conduct a diversity audit on your store’s inventory. This session will teach attendees how to:

  • Assess their inventory
  • Conduct an audit
  • Identify where attention needs to be focused
  • Use an audit to inform the ordering process

BrocheAroe Fabian, River Dog Book Co. (Beaver Dam, WI); Dr. Belinda Boon, Kent State University (Kent, OH); Molly Gilroy Olivo, Barstons Child's Play (Washington, D.C.); Clarissa Hadge, Trident Booksellers & Cafe (Boston, MA)

Watch video from this event.

Operations & Finances: Intro to ABACUS: The Independent Bookstore's Benchmarking Report

Operations & Finances: Intro to ABACUS: The Independent Bookstore's Benchmarking Report (June 28, 2019)
Content related to the education session, Operations & Finances: Intro to ABACUS: The Independent Bookstore's Benchmarking Report Children's Institute 2019.
Topic:
  • Finance
  • Operations
Tags:
  • ABACUS
  • Owners and Managers

The ABACUS benchmarking report is designed to provide easy-to-understand guidelines for identifying independent bookstore business performance improvement opportunities. If you have never participated in the survey and would like to learn more about reporting to ABACUS-19, which will open in spring 2020, this session will teach you:

  • The importance of reporting to ABACUS
  • Information you need to prepare to complete the report
  • Best practices from booksellers who reported their store's numbers to the 2018 ABACUS
  • Actionable steps to take when you return home to prepare for ABACUS-19

Dan Cullen, ABA (White Plains, NY); Sarah Hutton, Village Books (Bellingham, WA); Tina Ferguson, Face in a Book (El Dorado Hills, CA); Andy Perham, Books Inc. (San Francisco, CA)

Watch video from this event.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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