Education Resources

You're looking at education materials related to the topic(s) Buying and Selling. Results are filtered using the Topics, Focus, Event, and Format filters on this page.

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Reaching Reluctant Readers

Reaching Reluctant Readers (April 20, 2015)
Content related to the education session, Reaching Reluctant Readers at Children's Institute 2015.

For booksellers, there are few greater triumphs than placing the right book in the hands of any reader, but that is especially true for kids who rarely if ever read for their own pleasure.  How can we reach these non-readers and what can be done to turn them into readers?  Booksellers and educators who have been successful in the ongoing struggle to reach reluctant readers will be joined by bestselling author and literacy advocate Jon Scieszka to share their passion to make a difference and discuss what they have learned works best for inspiring children to want to read.

  • Erin Barker, Hooray for Books! (Alexandria, VA)
  • Margaret Brennan Neville, The King's English Bookshop (Salt Lake City, UT)
  • Kim Laird, Reading Specialist at Upland Unified School District (San Bernardino County, CA)
  • Jon Scieszka, author of Frank Einstein and the Electro-Finger (Amulet Books) and founder of Guys Read
  • Laura Donohoe, Malaprop's Bookstore/Café (Asheville, NC) (moderator)

Selling Picture Books in the Wake of Age Compression

Selling Picture Books in the Wake of Age Compression (April 7, 2014)
Content related to the education session, Selling Picture Books in the Wake of Age Compression at Children's Institute 2014.

It is clear that age compression -- or the marketing of titles for older children to younger children -- is having an effect on the sales and popularity of picture books among elementary school children.  But the benefits of reading picture books to older children are many.  How can you educate customers about the importance of picture books for children ages 5 and up?


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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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