Education Resources

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Buying & Selling: Books in Translation

Buying & Selling: Books in Translation (June 28, 2019)
Content related to the education session, Buying & Selling: Books in Translation Children's Institute 2019.
Topic:
  • Bookselling Essentials
  • Buying and Selling
  • Marketing & PR
Tags:
  • 101
  • Children's Bookselling
  • Handselling

Hans Christian Andersen’s Fairy Tales, The Little Prince, Pippi Longstocking, Asterix — what do they all have in common? They are all beloved classics that have been translated from the authors’ original languages and have enriched the U.S. children’s book landscape as well as readers of all ages. In this informational session, publishing personnel will share with attendees:

  • An overview of the translation and rights process
  • Why translated books are important
  • How to promote and sell these books to U.S. audiences
  • How books can be used in outreach to schools and community groups
  • How translated books can foster diversity, cultural awareness, and cross-cultural understanding

Marika McCoola, Porter Square Books (Cambridge, MA); Claudia Bedrick Zoe, Enchanted Lion Books (Brooklyn, NY); Jen Kraar, City of Asylum (Pittsburgh, PA); Nicholas Miller, NorthSouth Books (Vestal, NY); Isabel Sanchez Vegara, Author

Watch video from this event.
Buying & Selling: Books in Translation (June 28, 2019)
Content related to the education session, Buying & Selling: Books in Translation Children's Institute 2019.
Topic:
  • Bookselling Essentials
  • Buying and Selling
  • Marketing & PR
Tags:
  • 101
  • Children's Bookselling
  • Handselling

Hans Christian Andersen’s Fairy Tales, The Little Prince, Pippi Longstocking, Asterix — what do they all have in common? They are all beloved classics that have been translated from the authors’ original languages and have enriched the U.S. children’s book landscape as well as readers of all ages. In this informational session, publishing personnel will share with attendees:

  • An overview of the translation and rights process
  • Why translated books are important
  • How to promote and sell these books to U.S. audiences
  • How books can be used in outreach to schools and community groups
  • How translated books can foster diversity, cultural awareness, and cross-cultural understanding

Marika McCoola, Porter Square Books (Cambridge, MA); Claudia Bedrick Zoe, Enchanted Lion Books (Brooklyn, NY); Jen Kraar, City of Asylum (Pittsburgh, PA); Nicholas Miller, NorthSouth Books (Vestal, NY); Isabel Sanchez Vegara, Author

Watch video from this event.

Indies Introduce Breakfast

Indies Introduce Breakfast (June 28, 2019)
Content related to the education session, Indies Introduce Breakfast Children's Institute 2019.
Topic:
  • Bookselling Essentials
Tags:
  • Children's Bookselling

Indies Introduce is about what independent booksellers do best: Discovering exciting debut authors and sharing the best with readers across the country. You will hear about the title selection process from the bookseller panelists who curated the list and many of this season’s debut authors will be present to read a short passage and answer a question posed by one of the panelists.

Watch video from this event.

Programming & Partnerships: The Art of Reading Aloud

Programming & Partnerships: The Art of Reading Aloud (June 27, 2019)
Content related to the education session, Programming & Partnerships: The Art of Reading Aloud Children's Institute 2019.
Topic:
  • Bookselling Essentials
Tags:
  • 101
  • Children's Bookselling
  • Events

Almost every bookstore has a story time, but not every bookstore has a story time that keeps customers coming back again and again. This session is designed to teach attendees:

  • The performance aspect of story time and how to turn up the energy
  • Tips and tricks to be the best reader in the world
  • How to keep little ones engaged
  • Ways to adjust your approach when the crowd gets restless
  • How to read to kids of all ages

Tegan Tigani, Queen Anne Book Co. (Seattle, WA); Jonathan Hamilt, Drag Queen Story Hour NYC (New York, NY); Anastasia McKenna, The Twig Book Shop(San Antonio, TX); Angela Whited, Red Balloon Bookshop (St. Paul, MN)

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Diversity, Equity & Inclusion: Representation in Store Culture and Why It Matters

Diversity, Equity & Inclusion: Representation in Store Culture and Why It Matters (June 27, 2019)
Content related to the education session, Diversity, Equity & Inclusion: Representation in Store Culture and Why It Matters Children's Institute 2019.
Topic:
  • Diversity & Inclusion
  • Operations
Tags:
  • Owners and Managers

Bookstores are important fixtures in every community. They serve as places to gather, to find and research new ideas, to explore new worlds, and to find refuge. But bookstores can also be intimidating for people who are underrepresented by the makeup of a store's staff That’s why it is important for a store to not only reflect its immediate community but also the larger community. In this session, HR leaders will share with attendees:

  • The importance of hiring a diverse staff
  • The impact a diverse staff has within the store and on the greater community
  • How to find great bookstore employee candidates outside your store’s community

Veronica Liu, Word Up Community Bookshop/Librería Comunitaria (New York, NY); Rio Cortez, The Schomburg Shop (New York, NY); Patricia Bucek, Vibrant Pittsburgh (Pittsburgh, PA); Jeffrey Blair, Eyeseeme African American Children's Bookstore (University City, MO)

Watch video from this event.
Diversity, Equity & Inclusion: Representation in Store Culture and Why It Matters (June 27, 2019)
Content related to the education session, Diversity, Equity & Inclusion: Representation in Store Culture and Why It Matters Children's Institute 2019.
Topic:
  • Diversity & Inclusion
  • Operations
Tags:
  • Owners and Managers

Bookstores are important fixtures in every community. They serve as places to gather, to find and research new ideas, to explore new worlds, and to find refuge. But bookstores can also be intimidating for people who are underrepresented by the makeup of a store's staff That’s why it is important for a store to not only reflect its immediate community but also the larger community. In this session, HR leaders will share with attendees:

  • The importance of hiring a diverse staff
  • The impact a diverse staff has within the store and on the greater community
  • How to find great bookstore employee candidates outside your store’s community

Veronica Liu, Word Up Community Bookshop/Librería Comunitaria (New York, NY); Rio Cortez, The Schomburg Shop (New York, NY); Patricia Bucek, Vibrant Pittsburgh (Pittsburgh, PA); Jeffrey Blair, Eyeseeme African American Children's Bookstore (University City, MO)

Watch video from this event.

Advanced Bookselling & Special Topics: Marketing Events to Ensure a Home Run

Advanced Bookselling & Special Topics: Marketing Events to Ensure a Home Run (June 27, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Marketing Events to Ensure a Home Run Children's Institute 2019.
Topic:
  • Marketing & PR
Tags:
  • Events

You have a good idea for an event, but it’s not catching fire. You’ve sent out emails, created fliers for the store, and have even posted on all of your store’s social media channels, so what gives? In this session, marketing and events managers teach attendees:

  • Best practices for creating marketing campaigns
  • Opportunities for advertisement
  • Areas for potential partnerships for cross-marketing
  • Marketing timelines
  • Using social media methodically to get the most out of your posts
  • Thirteenth-hour efforts for the final push

Nichole Cousins, White Birch Books (North Conway, NH); Joy Preble, Brazos Bookstore (Houston, TX); Colin McDonald, Seminary Co-op Bookstore (Chicago, IL); Stephanie Heinz, Print: a Bookstore (Portland, ME)

Watch video from this event.

Buying & Selling: Buying Non-book for the Holidays

Buying & Selling: Buying Non-book for the Holidays (June 27, 2019)
Content related to the education session, Buying & Selling: Buying Non-book for the Holidays Children's Institute 2019.
Topic:
  • Buying and Selling
Tags:
  • 101
  • Children's Bookselling

Holiday gift buying is not a last-minute task, but how does a gift buyer not only source but anticipate what will be a popular gift six months down the road? In this session, bookstores that have a unique collection of non-book items will teach buyers:

  • The role seasonal non-book items play in holiday sales
  • Best practices for discovering the next “it” holiday gift
  • Efficiencies and systems for ordering and reordering, shipment scheduling, and storing holiday gift items
  • How to move, move, move items that may not be selling

Lauren Coleman, RJ Julia Booksellers (Madison, CT); Cynthia Compton, 4 Kids Books & Toys (Zionsville, IN); Angela Schwesnedl, Moon Palace Books (Minneapolis, MN); Donna Wells, Politics & Prose (Washington, D.C.);

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Advanced Bookselling & Special Topics: Small Footprint, Big Impact

Advanced Bookselling & Special Topics: Small Footprint, Big Impact (June 27, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Small Footprint, Big Impact Children's Institute 2019.
Topic:
  • Bookselling Essentials
  • Operations
Tags:
  • 101

You don’t need an infinite amount of space to remain competitive in independent bookselling. Bookstores under 1,000 square feet share what they do to maximize their selling space and host events without having to knock down walls. Attendees will learn from panelists who call a small store home:

  • The logistics of hosting an in-store event
  • Crowd management in a small space
  • Inventory management in a small stockroom
  • Keeping it fresh with inventive displays

Lea Bickerton, The Tiny Bookstore (Pittsburgh, PA); Bel McNeill, Bel and Bunna's Books (Lafayette, CA); Jennifer Green, Green Bean Books (Portland, OR); Marlene England, Curious Iguana (Frederick, MD)

Watch video from this event.

Diversity, Equity & Inclusion: Talking Productively About Content Issues in Children's Literature

Diversity, Equity & Inclusion: Talking Productively About Content Issues in Children's Literature (June 27, 2019)
Content related to the education session, Diversity, Equity & Inclusion: Talking Productively About Content Issues in Children's Literature Children's Institute 2019.
Topic:
  • Diversity & Inclusion
Tags:
  • Children's Bookselling

Recently, children's literature has been the subject of debate as readers respond to content related to race, class, culture, individuality, and identity. Authors are self-selecting to delay publication of their books, publishers are canceling titles, and review outlets are retracting starred statuses. There is immense pressure from all sides of the industry to do the right thing, but what is the right thing? This session is designed to be a discussion led by bookselling peers that will begin with a contextual overview of the issues surfacing in kids' books. Attendees will discuss the implications of these issues and how booksellers can productively talk about race, class, culture, individuality, and identity without alienating customers, authors, and each other.

Kenny Brechner, Devaney, Doak & Garrett (Farmington, ME); Summer Laurie, Books Inc. (San Francisco, CA); Javier Ramirez, The Book Table (Oak Park, IL); Sara Grochowski, McLean & Eakin Booksellers (Petoskey, MI)

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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