Education Resources

104 results. Results may be paginated. Select one or more topics and filter by tag, format, or conference to focus results. Some resources are visible only to logged-in, ABA bookseller members. Visit the Education Hub for additional resources.

Best Practices for Pre-Order Campaigns

Best Practices for Pre-Order Campaigns (June 7, 2023)
Content related to the education session Best Practices for Pre-Order Campaigns, Children's Institute 2023.
Watch video from this event.
Topic:
  • Buying and Selling
Tags:
  • 101
Pre-order campaigns get readers excited for the books YOU'RE excited about and if you’re just starting out, this session is for you. Booksellers will learn about the nuts and bolts of pre-order campaigns including best practices for marketing to customers, what a successful campaign can look like for your business, how pre-order sales can uplift underrepresented voices and genres, and also the importance of reporting pre-order sales.
 
Speakers:
Christine Bollow, Loyalty Bookstores - Silver Spring, MD
Jessica Palacios, Once Upon A Time Bookstore - Glendale, CA
Joy Preble, Brazos Bookstore - Houston, TX
Jess Stauffer, American Booksellers Association - White Plains, NY
 

Optimizing Business-to-Business Sales

Optimizing Business-to-Business Sales (June 5, 2023)
Content related to the education session Optimizing Business-to-Business Sales, Children's Institute 2023.
AttachmentSize
PDF icon Optimizing BTB PPT1.72 MB
Topic:
  • Buying and Selling
Tags:
  • 101
Find ways to be more strategic and proactive to increase your B2B reach. Bookseller experts on this topic along with Deb Lewis, B2B Trade Sales Manager for Penguin Random House with more than 20 years B2B experience, will share important considerations for B2B sales from cultivating business connections, working with reps to find and support opportunities, promoting B2B sales to your customers, and implementing best practices.
 
Speakers:
Deb Lewis, Penguin Random House - NEW WINDSOR, MD
Becky Anderson, Anderson's Bookshop - Naperville, IL
PK Sindwani, American Booksellers Association - White Plains, NY
Cliff Helm, Left Bank Books - St. Louis, MO
Optimizing Business-to-Business Sales (June 5, 2023)
Content related to the education session Optimizing Business-to-Business Sales, Children's Institute 2023.
Watch video from this event.
Topic:
  • Buying and Selling
Tags:
  • 101
Find ways to be more strategic and proactive to increase your B2B reach. Bookseller experts on this topic along with Deb Lewis, B2B Trade Sales Manager for Penguin Random House with more than 20 years B2B experience, will share important considerations for B2B sales from cultivating business connections, working with reps to find and support opportunities, promoting B2B sales to your customers, and implementing best practices.
 
Speakers:
Deb Lewis, Penguin Random House - NEW WINDSOR, MD
Becky Anderson, Anderson's Bookshop - Naperville, IL
PK Sindwani, American Booksellers Association - White Plains, NY
Cliff Helm, Left Bank Books - St. Louis, MO

ipage® Essentials: How to Save Time & Order Strategically Using ipage® (Outside Expert)

ipage® Essentials: How to Save Time & Order Strategically Using ipage® (Outside Expert) (February 23, 2023)
Content related to the education session ipage® Essentials: How to Save Time & Order Strategically Using ipage® (Outside Expert), Winter Institute 2023.
Topic:
  • Buying and Selling
Tags:
  • Technology

Join Ingram for an informative workshop with essential tips and techniques for using ipage®. Whether you’re new to ipage® or an experienced user, gain a clearer understanding of our platform’s full capabilities so you will spend less time navigating and more time selling. In this session, you will learn how to refine your searches and order, understand tracking within ipage®, and learn more about Direct-to-Home ordering.

 

Speakers: Trent Shaw, Ingram Content Group (La Vergne, Tennessee); Leslie Jobson, Ingram Content Group (Berkeley, California); Johanna Hynes, Ingram Content Group (La Vergne, Tennessee)

Managing Returns (Bookseller Panel)

Managing Returns (Bookseller Panel) (February 22, 2023)
Content related to the education session Managing Returns (Bookseller Panel), Winter Institute 2023.
Watch video from this event.
Topic:
  • Buying and Selling
Tags:
  • 101

Join a conversation with your bookselling colleagues to discuss the returns process and how best to navigate the what, when, and how of returns. Are you pulling by section or publisher, and why? Are you pulling quarterly, monthly, daily, and why? How do you manage staff scheduling and minimize your freight costs? Have you used the publisher return percent number when you create your criteria for returns? So much to discuss! Note: This conversation will focus on workflow and operations and will not include a discussion on inventory management. (All)

Speakers: Jenny Cohen, Waucoma Bookstore (Hood River, Oregon); Elayna Trucker, Napa Bookmine (Napa, California); Zachary Matelski, McLean & Eakin Booksellers (Petoskey, Michigan)

Managing Returns (Bookseller Panel) (February 22, 2023)
Content related to the education session Managing Returns (Bookseller Panel), Winter Institute 2023.
AttachmentSize
PDF icon Managing Returns (Bookseller Panel) transcript.pdf267.16 KB
Topic:
  • Buying and Selling
Tags:
  • 101

Join a conversation with your bookselling colleagues to discuss the returns process and how best to navigate the what, when, and how of returns. Are you pulling by section or publisher, and why? Are you pulling quarterly, monthly, daily, and why? How do you manage staff scheduling and minimize your freight costs? Have you used the publisher return percent number when you create your criteria for returns? So much to discuss! Note: This conversation will focus on workflow and operations and will not include a discussion on inventory management. (All)

Speakers: Jenny Cohen, Waucoma Bookstore (Hood River, Oregon); Elayna Trucker, Napa Bookmine (Napa, California); Zachary Matelski, McLean & Eakin Booksellers (Petoskey, Michigan)

How Publishers Use Edelweiss Grids and Best Practices for Booksellers (Bookseller and Publisher Panel)

How Publishers Use Edelweiss Grids and Best Practices for Booksellers (Bookseller and Publisher Panel) (February 21, 2023)
Content related to the education session How Publishers Use Edelweiss Grids and Best Practices for Booksellers (Bookseller and Publisher Panel), Winter Institute 2023.
AttachmentSize
PDF icon How Publishers Use Edelweiss Grids and Best Practices for Booksellers transcript.pdf245.86 KB
Topic:
  • Buying and Selling
Tags:
  • Events

There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, publishers will provide sample event grids, explain how they use them to determine author tours, and share info on what has changed in their approach to events since 2020. Booksellers will learn:
- The number one thing publishers are looking for in potential events
- How to make your event proposal stand out
- How to make your grids more specific
- Important ways to follow up after you submit the grid
- The ways in which publishers determine virtual vs in-person vs hybrid events

 

Speakers: Ronnie Kutys, HarperCollins Publishers (New York, New York); Melissa Bullock-Campion, Macmillan Publishers (New York, New York); Emily Hall Schroen, Main Street Books (St. Charles, Missouri); Wendy Ceballos, Abrams Books (New York, New York)

How Publishers Use Edelweiss Grids and Best Practices for Booksellers (Bookseller and Publisher Panel) (February 21, 2023)
Content related to the education session How Publishers Use Edelweiss Grids and Best Practices for Booksellers (Bookseller and Publisher Panel), Winter Institute 2023.
Watch video from this event.
Topic:
  • Buying and Selling
Tags:
  • Events

There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, publishers will provide sample event grids, explain how they use them to determine author tours, and share info on what has changed in their approach to events since 2020. Booksellers will learn:
- The number one thing publishers are looking for in potential events
- How to make your event proposal stand out
- How to make your grids more specific
- Important ways to follow up after you submit the grid
- The ways in which publishers determine virtual vs in-person vs hybrid events

 

Speakers: Ronnie Kutys, HarperCollins Publishers (New York, New York); Melissa Bullock-Campion, Macmillan Publishers (New York, New York); Emily Hall Schroen, Main Street Books (St. Charles, Missouri); Wendy Ceballos, Abrams Books (New York, New York)

Doing Well By Doing Good: Community Partnerships to Strengthen Your Network and Your Bottom Line

Doing Well By Doing Good: Community Partnerships to Strengthen Your Network and Your Bottom Line (June 22, 2022)
Content related to the education session Doing Well By Doing Good: Community Partnerships to Strengthen Your Network and Your Bottom Line, Children's Institute 2022.
Topic:
  • Advocacy
  • Buying and Selling
Tags:
  • 101

Community partnerships are an untapped source of income for many stores. They can have a profound impact on a store’s bottom line as well as the soul of the store and its community. A panel of booksellers who work closely with community partners will share how to make initial contact, what format a partnership can take, and how to manage expectations without taking on too much. Attendees will have an opportunity for open discussion and to ask each other questions on community partnerships.

Jennifer Kraar, City of Asylum (Pittsburgh, PA); Lupe Penn, Bookmarks (Winston-Salem, NC); Verlean Singletary, Da Book Joint (Chicago, IL); Laurie Gillman, East City Bookshop (Washington, D.C.)

Watch video from this event.

Indies Introduce Lunch & Signing

Indies Introduce Lunch & Signing (June 21, 2022)
Content related to the education session Indies Introduce Lunch & Signing, Children's Institute 2022.
Topic:
  • Buying and Selling
Tags:
  • Handselling

Indies Introduce is all about what independent booksellers do best: Discovering exciting debut authors and sharing the best with readers across the country. You will hear about the title selection process from the bookseller panelists who curated the list and many of the debut authors will be present to read a short passage and answer a question posed by one of the panelists. Afterwards, authors will move to the signing area where booksellers can meet the authors and get galleys signed.

Watch video from this event.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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